Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Consequently, Chapter 4 Digital Media Review and Bonus is now live here >> Chapter 4 Review and Bonus The new page summarises Chapter 4 and provides more details on social media. The bonus, normally restricted to members and book buyers, is now available to anyone who cares to read it. It includes 7 tips on […]
Source: How smaller travel brands can ride the personalization wave | PhocusWire In this article Phocuswire does away with all the excuses small hotels and tourism operators face when trying to market in digital media. There are many obstacles, not least of which is the predominance of huge players that dominate the landscape. It’s […]
Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries regarding […]
We just added a page to the Chapter 3 on Contact Marketing. The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured. If you do it right you may […]
Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news however, […]
Digital Media Marketing Book for Business – Expand Your Horizons Founder of the Most Visited Caribbean travel site in Barbados for 20 years in a row! Best selling author Ian R. Clayton is now sharing valuable insights, tips and resources in his book “Digital Media Marketing” Kindle Version at Amazon at https://www.amazon.com/dp/B07BFFLZKN/ PaperBack Version at […]
A Spanish Treat Andalusia! Malaga and Sevilla- In this travelogue,…
Turning Travel Literature Upside-down Rogues in Paradise transcends travel literature…
Plans for the reopening of global tourism vary as to…
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