Apr 2, 2019 | Marketing
Source: How smaller travel brands can ride the personalization wave | PhocusWire In this article Phocuswire does away with all the excuses small hotels and tourism operators face when trying to market in digital media. There are many obstacles, not least of which is the predominance of huge players that dominate the landscape. It’s […]
Mar 19, 2019 | colour psychology, Marketing, New & Press
Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries regarding […]
Feb 11, 2019 | content marketing, Marketing
We just added a page to the Chapter 3 on Contact Marketing. The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured. If you do it right you may […]
Feb 11, 2019 | content marketing, Marketing, New & Press
Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news however, […]
Mar 27, 2018 | digital marketing, digotal media marketing, Marketing
Digital Media Marketing Book for Business – Expand Your Horizons Founder of the Most Visited Caribbean travel site in Barbados for 20 years in a row! Best selling author Ian R. Clayton is now sharing valuable insights, tips and resources in his book “Digital Media Marketing” Kindle Version at Amazon at https://www.amazon.com/dp/B07BFFLZKN/ PaperBack Version at […]
Feb 19, 2018 | digital marketing, Marketing, Marketing Strategies, New & Press
Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel and […]
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