Jul 28, 2016 | direct bookings, metasearch
According to recent studies, the Metasearch Direct Marketing Channel for Hotels is working well for small hotels. Using the latest technology, a hotel can now get listed on the metasearch engines to get more direct bookings at a lower cost than with the competing Online Travel Agents (OTAs). As Max Starkov, CEO of HeBS Digital, says: […]
Jul 22, 2016 | Marketing, metasearch
Source: The perfect meta is yet to come It’s not happened yet but MetaSearch is Evolving as a BookDirect Channel. The future looks bright as news services to help hotel list directly are coming online. Meta search is another name for the hotel comparison sites, like Trivago, that show multiple prices from multiple sources for […]
Nov 26, 2015 | Marketing, metasearch, New & Press
Source: Metasearch for vacation rentals gains momentum There seems to be a growing interest in alternative accommodation and especially what is now being called the Vacation Rentals market. That terms was made popular by Flipkey and then became an established category on TripAdvisor when they took over FlipKey. All the while sites like HomeAway, Vacation […]
Mar 12, 2015 | metasearch, search as media, search marketing, Uncategorized
Google’s Quiet Moves to Dominate Hotel Metasearch – Skift. Summary of Whats new in 2015 1. A few things have been dropped from the 2011 Hotel Finder beta. a. The ability to define a may area (with a mouse or touch) is gone. With it users could draw a circle, square or any rectangular shape […]
Mar 9, 2014 | metasearch, OTAs
TripAdvisor Pushes for In-App Hotel Bookings But Faces Resistance – Skift. How interesting it is that time changes so much “For Expedia, which spun out TripAdvisor in late 2011, the issue comes down to transparency in that Expedia wouldn’t want travelers to be confused into thinking that TripAdvisor is actually doing the transaction.” That made […]
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