Mar 14, 2017 | hotel matchmaker, millennials, personality branding, personalization
Source: http://ehotelier.com/insights/2017/03/14/millennials-redefine-luxury-spur-changes-marketing Insights Instagram, luxury, millennials, pinterest Millennials redefine luxury and spur changes in marketing Millennial (born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and by 2005 they will account for 50 per cent of all travelers. Much has been done to understand this market segment and how they research, engage […]
Jun 14, 2016 | millennials, travel agents
The number of people who say they’ve used a travel agent to book a trip has rebounded slightly in recent years, and increased interest from millennials in Source: Millennials Are More Likely to Use Travel Agents Than Any Other U.S. Demographic – Skift Travel Agents on the Rise It is clearly a good sign for […]
Jul 3, 2015 | direct bookings, distribution, millennials
Understanding Millennials, Generation X to Z & How they are Changing Travel There has been a lot of talk recently on how millenials are changing travels. They are the latest wave of the new generations that are now having a significant impact on tourism. Like impact-generations before them they bring a new set of ideals […]
Jun 25, 2015 | millennials, OTAs
I have covered the trend in direct vs distribution or travel agent assisted booking for some time now, its been gradual and slow but the latest stats and thinking see a dramatic change in booking patterns. Namely that travelers are moving away from OTAs and booking more direct with the hotel. A large part of […]
Jul 21, 2014 | branding, millennials
Bill Marriott: Where hotels are going and the new Millennials. “In four years, 60% of our business will be millennials,” says Mr. Marriott, who adds with a laugh, “All of us old folks are moving on.” Mr. Marriott says the company now pulls data focus, groups, research and from social media. As an Example, it […]
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