Jan 7, 2015 | mobile bookings, Mobile Marketing
Mobile Gets Traffic, But Desktop Gets Online Sales 01/07/2015. Mobile Got Traffic, But Desktop Gets Online Sales by Jack Loechner, The rise of Mobile was no exception over the Christmas shopping period, but shoppers are still preferring the desktop for making a purchase. This article puts it into perspective with actual stats and insight on […]
Aug 19, 2014 | mobile bookings, Mobile Marketing
Consumer Trends 2014: Explosion in mobile bookings – Travel Weekly. According to Travel Weekly’s 2014 Consumer Trends survey, the percentage of travelers who have used a mobile device to purchase travel surged, from 23% in 2012 to 38% in 2014. PhoCusWright studies shows that consumers are mostly using their mobile devices for shopping which is […]
Jul 31, 2014 | bookings, mobile bookings, Mobile Marketing, mobile technology
Mid-Year Review: The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog. Stats Tell the Story Percent Increase/Decrease in Results in First Half 2014 vs. First Half 2013: Source Pageviews Visits Bookings Nights Revenue Mobile 58.0% 50.9% 86.6% 61.1% 123% Tablet 11.7% 14.8% 18.0% 16.7% 10.5% Desktop -13.8% –15.7% -4.4% […]
Jul 17, 2014 | advertising, Mobile Marketing
Mobile offers economic way to market hotels. The Mobile Marketing Association estimates the average business dedicates less than 1% of its marketing budget to mobile efforts. Yet it is less expensive and allows for greater creativity and experimentation: “There is no part of a mobile marketing effort that can’t be tweaked, enhanced, changed and tested […]
Jun 26, 2014 | mobile apps, mobile bookings, Mobile Marketing
Hotels.com exec: Mobile in-store experiences will be game-changer during holidays – Mobile Marketer – Webinars. Good article by Chantal Tode: Here are some snippets that show the way: “The mobile site should focus on allowing users to easily find what they are looking for and to complete transactions easily. ” Apps should focus on creating […]
Jun 26, 2014 | mobile apps, Mobile Marketing
via Hotels.com boosts mobile presence with desktop favorites – Mobile Marketer – Content. Hotels.com is forging ahead with plans to make mobile the active trip planning tool for hotels. Taylor L. Cole, a Dallas-based spokeswoman for Hotels.com tells us that “We have added some new features to the app that make it easier for trip […]
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