Travel Goes Mobile But Hotels lagging

bcg.perspectives – Travel Goes Mobile.

The number of U.S. mobile users is expected to grow at an annual rate of 9 percent for the next several years. The number of Internet-connected mobile devices worldwide will increase by 16 percent per year, led by strong growth in developing countries, according to Ovum at IDC.

By contrast Desktop sales are declining. PhoCusWright expects mobile’s share of U.S. travel bookings to grow from 4 percent in 2013 to 12 percent by 2015, while eMarketer projects the value of U.S. travel purchases made on smartphones and tablets to soar from $26 billion in 2014 to $65 billion in 2018.

Travel companies need to address this fast growing mobile market channel. But mobile usage adds complexity to the relationship between travel companies and their customers as travelers use multiple devices—starting on a PC, moving to a smartphone, then to a tablet, and back to the PC, for example—to dream about, plan, and book their trips.

In 2013, almost half of all travelers using digital resources began the dream phase of their travel journey on one device and completed it on another. This makes it increasingly difficult for travel companies to follow individual travelers’ identities throughout their journeys.

All this i covered in our Case study on Responsive web design and in our mobilechecklist webinars – all availalble FREE at

Hospitality Brands Get Google Glass

Travel, hospitality brands hop on board with Google Glass – Applications – Mobile Commerce Daily.

Glass presents an exciting opportunity to think about how traveling should work,” said Amy Jackson, director of public relations at TripIt, San Francisco.

Jackson says that tarvellers have to “carry multiple bags, pull out a boarding pass, move through line after line” – That where Google Glasses come in handy and can help in these moments and can guide you through your trip, without having to reach in your pocket or bag!.

MobileChecklist Hangout #2 Optimising Content

See the latest Webinar video hangout on the mobile checklist. Session 2 is all about your mobile content. It deals with website navigation, drop down content, placing content and remastering it for small screen display. Most importantly it covers tools used by the experts to resaie images and optimise them for smartphone, tablets and mobile devices.

MobileChecklist session 2 – Optimizing your website content for mobile

MobileChecklist Hangout #2 Content Tailoring

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The Four Ps of Mobile Travel | PhoCusWright

 The Four Ps of Mobile Travel | Travel Research – Industry Events – PhoCusWright Conference.

According to this report by PhocusRight, “There are certain key qualities that mobile travel offerings should focus on, no matter where your company falls along the mobile development continuum”

In this report  Cathy Schetzina Walsh, senior research analyst at PhoCusWright present the P of Mobile Marketing – They are:

Performance  |Personalization | Portability and Pleasure

The summary linked above is a part of a larger pay for  report he Mobile Travel Landscape: A Multi-Region Spotlight  which tracks the evolution of mobile travel across: Asia Pacific (APAC), Europe and the U.S.  Topics include:

  • Traveler expectations for mobile travel offerings
  • The current state of mobile adoption and mobile travel developments in APAC, Europe and the U.S.
  • Mobile trends and developments by segment and channel
  • Analysis of mobile technology and mobile traveler behavior by region
  • Mobile innovation and strategies from key travel companies for key markets in each region

For more on Mobile Marketing see the Mobile Travel Checklist for latest tips on mobile website design and marketing.

Orginal Blog on the 4 Ps of Marketing – explores how marketing moved from Product, Place, Price and Promotion to People, Process, Platform, Passion and Partners. Today we see it more as engagement and exchange – more about that later.

WTM London 2014 – Mobile Matters

WTM London 2014 – Mobile Matters.

The Internet Advertising Bureau found that over a third (34%) of travel brands do not have any kind of mobile presence and that just around 20% offer a seamless purchase path between device types. Less than half (48%) of the UK’s top travel brands have a mobile app. Only 50% of those that do have an app offer any kind of bookings service.

The study also fount that Tablets are the most used web surfing devices in the evenings, ie. when folk are at home discussing their holidays. Mobile are used during the morning commute and PC surfing predominates by day.

This report concludes that there is a real opportunity to outperform your competitors and capture the growing number of potential customers who are using mobile as their primary why of accessing your online presence.

– See more at: