iPhone 6 ApplePay – Next Killer Feature in Mobile | ZDNet

iPhone 6 ApplePay – Next Killer Feature in Mobile | ZDNet

iPhone 6 Applepay – the next killer feature in mobile | ZDNet.

With a huge lead to start, Apple has seen its market share decline to the point that it is no longer the leading smartphone in the market. Its latest updates have really just been playing catchup with many innovative user friendly features by Samsung and other Android devices. But that is about to change and here is why

“While Android has had wireless mobile payments in the US since the launch of Google Wallet in 2011, it never caught on in America. Unfortunately, it’s been available on a limited number of devices, the user interface can be glitchy and unintuitive, and Google and its retail partners haven’t done a very good job of letting users know that they actually have the feature. To make matters worse, many of the wireless companies such as Verizon and AT&T have tried to limit Google Wallet in favor of their own mobile payment solutions — all of which have flopped even worse than Google Wallet”

 

That has left a big gap for Apple to fill and as   of Zdnet says. that is exactly what they are doing with ApplePay Killer Feature in Mobile.

“With the launch of Apple Pay, the company has generally pulled it off. It got a huge swath of America’s biggest banks and retailers on board at the launch of Apple Pay, and more of them plan to jumping on the bandwagon before the end of the year.”

The rest of the mobile industry, financial sector, and technology ecosystem, health care and medical, hospitality and all others need to take the cue to get its act together and finally make mobile payments the next big thing in mobile.

Technology is very closely connected to our everyday life and it’s impossible to imagine life without it. As an example see more on how mobile technology is improving health.

 

 

 

Mobile Payments the New Frontier in Bookings – Mobile Commerce Daily – Payments

Starbucks and Apple: Mobile payments’ sleeping giants? – Mobile Commerce Daily – Payments.

Tradition vs Opportunity in Travel

To me it is not about who is the big guns in hand held payments, because mobile-pay will be ubiquitous and it will not matter. What is important is how it will impact hotels and tourism suppliers. To be sure TripAdvisor is looking at this closely with its new mobile app, but has got stuck with partnering with the traditional distributors like Expedia and booking.com. It’s all old school and not a big priority for OTAs as they already have their own systems.

A New Gateway to direct Bookings

What is different is now we may have more open payment gateways, available to small companies like hotels and tourism operators, and that opens up more opportunities for direct bookings.

Apple & Starbucks: Handling your Cards

Apple is talking about mobile payments with Visa and other credit card companies and maybe the company’s entry into the mobile gateway for payments is imminent. Apple controls hundreds of millions of cards and devices that can be linked to those cards,” he said. “They are perfectly positioned to be a key player in the space.

Starbucks is already in that space with mobile payments now accounting for over 15 percent of transactions in its stores. However, translating this success into a technology platform for other merchants could be a challenge.

Apple already has credit card account data for millions of consumers through iTunes. Its mobile loyalty app Passbook is well placed with with both merchants and consumers adopting it. Thrive Analytics found that 17% of consumers have used Passbook and 60%say that they use Passbook weekly compared to 49 percent for Google Wallet and 40 percent for PayPal (see story).

Apple – Is it talk no play, no pay, in mobile travel?

One word on the comment that apple is talking not doing and some question if it will actually move ahead. My take is that Apple will move ahead when it’s ready, and as it has done many times will take a commanding lead. It does not have to be the leader, it was not with iPod; sonny was with its MP3 players, but apple understood the users needs, with a vision far beyond other players … the rest is history.

Mobile Car Connections Can Mean More Direct Bookings

Connected World magazine | Growth for Cellular Connections in the Car.

Mobie in the car is one of the new options that may change the landscape for cellular M2M connections. Choice Hotels Intl., is partnering with Ford that will let Ford customers to make hands-free hotel reservations from their equipped Ford vehicles. The companies says drivers with access to Ford’s SYNC AppLink can download Choice Hotels’ Android app to search for Choice Hotels and book available rooms using voice commands. A similar iPhone app is in the works.

There are more than 1.5 million vehicles in North America equipped with SYNC AppLink technology and by integrating with Ford’s new apps Choice Hotels 6,300 hotels will be instantly available for booking right in the car.

Read the entire article for more info at http://www.connectedworldmag.com/latestNews.aspx?id=NEWS140731082217360

The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog

The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog

Mid-Year Review: The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog.

Stats Tell the Story

Percent Increase/Decrease in Results in First Half 2014 vs. First Half 2013:

Source Pageviews Visits   Bookings   Nights  Revenue
Mobile    58.0%      50.9%   86.6%      61.1%    123%
Tablet     11.7%       14.8%    18.0%       16.7%   10.5%
Desktop -13.8%     –15.7%  -4.4%       -8.4%    -3.0%

Hotel website desktop visitors declined by 16% approx., while mobile increased by nearly 51%. Mobile bookings increased 86% and revenue increased by 123%.

In the face of overwhelming evidence that mobile is the future, HeBs suggests that “hoteliers should treat all three screens as separate marketing, distribution and customer engagement channels and should optimize their presence in all three channels to provide the best user experience on each device (desktop, mobile, tablet).” One of the wasy to do this is with Responsive Web Design (RWD).

RWD Case Study Barbados Tourism

RWD Case Study Barbados Tourism

The team at AXSES who authored the MobileChecklist Report and many mobile case studies advocate a Responsive Web  Design (RWB) for may application but not all. The Team share their tools, advise, resources and strategies freely on videos webinar replays and tutorials on YouTube – see Mobile Webinar Replays >>

HeBs agrees saying: “Adaptive web design aka Responsive Design on Server Side (RESS)—does the work for the hotelier, meaning they don’t have to manage three different websites.” It added that we cant leave out threats and opportunities arising from wearable devices, connected car devices, etc.

It really is a Multi-channel world and “Multi-channel marketing should become the centerpiece of every hotel marketer’s overall strategy.”

Also its important to note that the majority of mobile bookings come via the voice channel. With over 41% of website visitors utilizing the non-desktop channel, call analytics is now a necessity for hoteliers.

The HeBS Digital and Navis Case study showed 44% of a property’s online marketing revenue was made through voice reservations, thus leading to a shift in marketing spend and increased ROIs for the client.

Its a great report and a must read for all in hospitality.

 http://www.hebsdigital.com/blog/mid-year-review-the-rising-tide-of-mobile-bookings-how-hoteliers-can-stay-afloat/

Also see RWD Case Study

 

How Smart Hotels Are Harnessing Mobile Inside the Hotel– Skift

How Smart Hotels Are Trying to Understand the New Silent Traveler – Skift.

The Report “The Rise of the Silent Traveler: Reaching Out to the Mobile-First Travel Consumer” highlight the impact that mobile technology is having on hospitality service inside the hotel. The silent traveler represents an opportunity of the kind that hospitality hasn’t seen in decades.

Matthew Carroll, vice president of Global Brand Management for the Mariott, says front-desk interactions are shifting:

“As we see our hotels spend less time having to physically check our guests into a room, or physically check them out, it’s freeing up our hosts to take care of customers better, and to deal with more complicated service issues.”

Hilton’s social-media based service allows a smartphonetraveller to ask questions, such as “what can I do in an this or that area” — it also allows Hilton to scan social chatter for problems that might arise at one of the brand’s properties.

Chris Silcock, senior vice president of Commercial Services at Hilton Worldwide added that social monitoring can pickup issues that don’t get reported. In one case a guest was sharing a problem with the air-conditioning. “They didn’t call the front desk. They didn’t talk to the hotel. But we heard them through our Hilton Suggests service and that team engaged — and we went to that customer in the hotel to resolve that problem.”