Hospitality Brands Get Google Glass

Travel, hospitality brands hop on board with Google Glass – Applications – Mobile Commerce Daily.

Glass presents an exciting opportunity to think about how traveling should work,” said Amy Jackson, director of public relations at TripIt, San Francisco.

Jackson says that tarvellers have to “carry multiple bags, pull out a boarding pass, move through line after line” – That where Google Glasses come in handy and can help in these moments and can guide you through your trip, without having to reach in your pocket or bag!.

The Four Ps of Mobile Travel | PhoCusWright

 The Four Ps of Mobile Travel | Travel Research – Industry Events – PhoCusWright Conference.

According to this report by PhocusRight, “There are certain key qualities that mobile travel offerings should focus on, no matter where your company falls along the mobile development continuum”

In this report  Cathy Schetzina Walsh, senior research analyst at PhoCusWright present the P of Mobile Marketing – They are:

Performance  |Personalization | Portability and Pleasure

The summary linked above is a part of a larger pay for  report he Mobile Travel Landscape: A Multi-Region Spotlight  which tracks the evolution of mobile travel across: Asia Pacific (APAC), Europe and the U.S.  Topics include:

  • Traveler expectations for mobile travel offerings
  • The current state of mobile adoption and mobile travel developments in APAC, Europe and the U.S.
  • Mobile trends and developments by segment and channel
  • Analysis of mobile technology and mobile traveler behavior by region
  • Mobile innovation and strategies from key travel companies for key markets in each region

For more on Mobile Marketing see the Mobile Travel Checklist for latest tips on mobile website design and marketing.

Orginal Blog on the 4 Ps of Marketing – explores how marketing moved from Product, Place, Price and Promotion to People, Process, Platform, Passion and Partners. Today we see it more as engagement and exchange – more about that later.

WTM London 2014 – Mobile Matters

WTM London 2014 – Mobile Matters.

The Internet Advertising Bureau found that over a third (34%) of travel brands do not have any kind of mobile presence and that just around 20% offer a seamless purchase path between device types. Less than half (48%) of the UK’s top travel brands have a mobile app. Only 50% of those that do have an app offer any kind of bookings service.

The study also fount that Tablets are the most used web surfing devices in the evenings, ie. when folk are at home discussing their holidays. Mobile are used during the morning commute and PC surfing predominates by day.

This report concludes that there is a real opportunity to outperform your competitors and capture the growing number of potential customers who are using mobile as their primary why of accessing your online presence.

– See more at: http://www.wtmlondon.com/page.cfm/action=library/libID=1/libEntryID=600/listID=2

MobileChecklist- Website Design Hangout #1 YouTube

How to optimize your Mobile Website Design using Google analytics- YouTube.

The webinar is a first attempt at using Google hangouts and we look forward to your feedback. Please leave a comment so we can improve on the next.

This goes pretty deep into using Google Analytics and shows some of the advanced concepts of events and settings. It also demonstrates how to use Analytics to get insights into how well the site is preforming and what needs to be changed. It covers the first tip on the mobile checklist which is “Use measurement tools (such as Google Analytics) to determine if users are carrying out the key calls to action such as purchase, contact, share, etc. The goals you establish for your mobile site might be different from your desktop site. Your digital measurement strategy should reflect this”

Signup for more webinars – its free – http://checklist.travel-on-the-go.com