New & Press Archives - MARKHAT.COM

Lessons From Thomas Cook’s Failure

Sep 23, 2019 | distribution, Marketing, New & Press, OTAs

The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]

Will Instagram let us shop for travel? | WTM Insights

Mar 29, 2019 | New & Press, Social

Source: Will Instagram let us shop for travel? | WTM Insights Instagram Checkout, lets you buy products and services as you browse photo and videos on the instagram, without having to go to another website. It now just for products suach as fashion, make-up and sporting goods. Its aimed at Brands such as Michael Kors, […]

Is Facebook Organic Marketing Dead? : Social Media Examiner

Mar 29, 2019 | advertising, digotal media marketing, New & Press, Social

,sSource: Is Facebook Organic Marketing Dead? : Social Media Examiner The answer to the question “Is Facebook Organic Marketing Dead” is Yes and NO. A lot of things that once worked just don’t move the needle anymore. Consider this “that average organic reach is now 1% to 6%.” Not impressive at all. And we now […]

Internets Creator Says the Web is Broken | PhocusWire

Mar 27, 2019 | advertising, big data, New & Press

. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel and […]

Personalization’s Impact on Hotels – Insights from PhocusWire Webinar

Mar 20, 2019 | hotel matchmaker, New & Press, personalization

Source: VIDEO: Personalization and its impact on hotels – past, present and future | PhocusWire Kevin May hosted a panel of industry leaders to discuss what personalization for hotels and hospitality is in the current Digital Media. The panel included Charlie Osmond of Triptease, Nancy Rademaker of Nexxworks, Antonio Figueiredo of Salesforce and Gary Mayger […]

A Case of The Blues in Marketing – Colour Psychology

Mar 19, 2019 | colour psychology, Marketing, New & Press

Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries regarding […]