BMW Website Focus On Content – A Lesson For Tourism

BMW Website Focus On Content – A Lesson For Tourism

Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift BMW Website Focus On Content is a really interesting example of how Website Blogging and Content Marketing is becoming a key element for major brands.   Reaching New Customers with Special Interests BMW has done that very well for a very long […]

Facebook Makes Ad Reporting More Relevant

Facebook Makes Ad Reporting More Relevant

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is  global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad relevancy […]

Will HotelTonight-Arbnb Disrupt The OTA Marketplace

Will HotelTonight-Arbnb Disrupt The OTA Marketplace

Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the cost […]

UK Watchdog Reigns-in Misleading Booking Sites

UK Watchdog Reigns-in Misleading Booking Sites

    In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.”  Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties  are featured on their sites. Specifically they oppose tactics […]