Mar 19, 2019 | colour psychology, Marketing, New & Press
Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries regarding […]
Mar 15, 2019 | content marketing, New & Press
Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift BMW Website Focus On Content is a really interesting example of how Website Blogging and Content Marketing is becoming a key element for major brands. Reaching New Customers with Special Interests BMW has done that very well for a very long […]
Mar 15, 2019 | advertising, New & Press
Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad relevancy […]
Mar 14, 2019 | New & Press, OTAs
Google Hotels, which used to be Google Hotel Finder and sort of went quite a few years ago, is back. It now is a fully functional set of tools and system that you will find on Kayak, Expedia and Booking.com. But it has some advantages which are integration with Google Maps and Google search results. […]
Mar 12, 2019 | bookings, New & Press, OTAs
Source: Reality check: Airbnb still has a long way to go after HotelTonight deal | PhocusWire This is a follow up on the previous News Release on the HotelTonight Airbnb deal . In this followup Max Starkov of HEBS Digital Marketing examines why Airbnb wants to be an OTA, why they may not be […]
Mar 11, 2019 | New & Press, OTAs
Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the cost […]
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