Personalization’s Impact on Hotels – Insights from PhocusWire Webinar

Personalization’s Impact on Hotels – Insights from PhocusWire Webinar

Source: VIDEO: Personalization and its impact on hotels – past, present and future | PhocusWire Kevin May hosted a panel of industry leaders to discuss what personalization for hotels and hospitality is in the current Digital Media. The panel included Charlie Osmond of Triptease, Nancy Rademaker of Nexxworks, Antonio Figueiredo of Salesforce and Gary Mayger […]

A Case of The Blues in Marketing – Colour Psychology

A Case of The Blues in Marketing – Colour Psychology

Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries regarding […]

BMW Website Focus On Content – A Lesson For Tourism

BMW Website Focus On Content – A Lesson For Tourism

Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift BMW Website Focus On Content is a really interesting example of how Website Blogging and Content Marketing is becoming a key element for major brands.   Reaching New Customers with Special Interests BMW has done that very well for a very long […]

Facebook Makes Ad Reporting More Relevant

Facebook Makes Ad Reporting More Relevant

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is  global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad relevancy […]