$20 Million IDB Loan For Barbados Heritage & Culture Tourism

$20 Million IDB Loan For Barbados Heritage & Culture Tourism

The Inter-American Development Bank (IDB) has approved a $20 Million US loan to help develop “Barbados Heritage & Culture Tourism”. The loan is timely following the UNESCO inclusion of Barbados in its World Heritage Tourism sites. The UNESCO World Heritage designation applies to Barbados’ Bridgetown and Garrison Savannah Area. An area with iconic features such […]

Rescue Dominica Website Aids People Who Want to Help

Rescue Dominica Website Aids People Who Want to Help

Dominica Devasted by Hurricane Maria AidDominica launches Rescue Dominica Website  that Aids People Who Want to Help. It is an information site that includes points of contact, aid and funding agencies, latest news and events. It also has a messaging and comment system where users can participate. Caribbean Neighbors to the Rescue Dominica’s Caribbean neighbors […]

Expedia CEO Mark Okerstromon Personalization

Expedia CEO Mark Okerstromon Personalization

TNOOZE – Source: Expedia CEO Mark Okerstrom on learnings from Dara, continuing Expedia’s culture and global growth It’s a treat to hear Mark Okerstrom say Personalization is the next frontier. We know he’s right on target with outstanding results from our pioneering application PersonaHolidays.com. It has increased engagement and call-to-action by 300% – check this […]

How BlockChain Can Radically Change Travel & Help Hotels

How BlockChain Can Radically Change Travel & Help Hotels

In this article on “How BlockChain Can Radically Change Travel” we look at two articles one by Skift that goes well below the surface of how to get more direct bookings. In-face we look at a chain of action and technologies that are soon going disrupt the entire travel bookings landscape. It will make it […]

Tony Robins Persona Marketing

Tony Robins Persona Marketing

As developers of PersonaHolidays we are delighted to see Tony Robins Persona Marketing Blog on Lead Generation where he says “Reference your user personas to figure out exactly who your ideal client is, then allow your marketing and sales teams to come up with strategic ways that you can target them. Remember, someone who fills […]