Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
18% Source: Online paid search and display ad marketing spend down in travel This is the latest statistics on 2016 trends in traffic for travel. Organic search is strong, it is growing at the expense of paid adverting and hugely more now than referrals, which has taken a dive in 2016. Hotels and Travel Accommodation […]
Online agents’ TV campaigns show ‘clear threat’ to established brands – Travolution.co.uk Steve Dunne, executive chairman of BrighterPR, says it is a watershed moment in tourism: “This year’s emergence of pure online brands moving into television marks a watershed moment in travel marketing. TV Advertising Builds Credibility “If you are on TV, you are a […]
Source: Expedia’s HomeAway acquisition takes booking competition up a notch – Mobile Commerce Daily – Strategy The acquisition blocks Priceline, from doing the same and makes it difficult to now get that kind of leverage in mobile presence that Home Aaway has. Thom Jordan, CEO of Ping Mobile, New York adds “Without HomeAway, Priceline is […]
Online Travel Sites (OTAS) Battle For Share but Account for Only 16% of USA Travel The travel industry is now full into the digital age which has diminished the role of the old school travel agent and brought in a host of alternatives, including the news shared accommodations with the likes of Airbnb. But more […]
A recent study sponsored by the American Hotel & Lodging Association’s Consumer Innovation Forum, suggests the “billboard effect” for hotels listed on online travel agency (OTA) websites may no longer exist.” Now this flies in the face of all we have been saying over the past few years and what we recently published regarding Millennials […]
http://searchengineland.com/google-is-now-rolling-out-a-new-interface-for-hotel-finder-225787 Hotel Finder was launched in 2011 and we have seen many upgrades since- The last video we did showed Google becoming more hotel friendly. Now it is looking like just another OTA. Here is a picture of the new interface: Here is our previous 2015 video on Hotel Finder In our previous MarkHat.com Update […]
The failure of Thomas Cook, a huge travel brand, should…
Source: Will Instagram let us shop for travel? | WTM…
,sSource: Is Facebook Organic Marketing Dead? : Social Media Examiner…
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