OTA Consolidation Make Hotels More Vulnerable to Distribution

OTA Consolidation Make Hotels More Vulnerable to Distribution

A recent study published by global hotel consultancy HVS revels that the major OTAs; Priceline, Expedia, and such have catapulted their dominance in the market throught acquisitions of regional agents and specialized distribution. Today Priceline controls 62% of the European market and Expedia has approx. 70% of US market. The HVS report cautions that the […]

Is TripAdvisor Strategy on Shaky Ground

Is TripAdvisor Strategy on Shaky Ground

Is Mixing Reviews & Bookings a Shaky Strategy In this article by SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. In terms of investment it concludes that TripAdvisor is “a more attractive stock than its direct competitors, Expedia (NASDAQ:EXPE) and Priceline (NASDAQ:PCLN)”. Although TA […]

Millennials Strike Another Blow to OTAs

Millennials Strike Another Blow to OTAs

I have covered the trend in direct vs distribution or travel agent assisted booking for some time now, its been gradual and slow but the latest stats and thinking see a dramatic change in booking patterns. Namely that travelers are moving away from OTAs and booking more direct with the hotel. A large part of […]

Hotel Brands Dominant Online Despite OTA Growth

Hotel Brands Dominant Online Despite OTA Growth Although OTAS have been spending millions on advertising and search engine ranking, and have as a result gained much top of the mind awareness for consumers, travel shoppers are still looking to hotels when they are ready to buy. . In this study, Millward Brown Digital shows how […]