Expedia CEO Mark Okerstromon Personalization

Expedia CEO Mark Okerstromon Personalization

Sep 25, 2017 | artificial intellegence, New & Press, personality branding, personalization

TNOOZE – Source: Expedia CEO Mark Okerstrom on learnings from Dara, continuing Expedia’s culture and global growth It’s a treat to hear Mark Okerstrom say Personalization is the next frontier. We know he’s right on target with outstanding results from our pioneering application PersonaHolidays.com. It has increased engagement and call-to-action by 300% – check this […]

Millennials Redefine Luxury Experiences & Marketing – eHotelier

Millennials Redefine Luxury Experiences & Marketing – eHotelier

Mar 14, 2017 | hotel matchmaker, millennials, personality branding, personalization

Source: http://ehotelier.com/insights/2017/03/14/millennials-redefine-luxury-spur-changes-marketing Insights Instagram, luxury, millennials, pinterest Millennials redefine luxury and spur changes in marketing Millennial (born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and by 2005 they will account for  50 per cent of all travelers.  Much has been done to understand this market segment and how they research, engage […]