Message Personalization in Travel Hospitality – A Journey Not a Destination | Adobe

Message Personalization in Travel Hospitality – A Journey Not a Destination | Adobe

Travel and Hospitality Personalization Is Not a Destination, It’s a Journey | Adobe.

Picture3

Logic suggests  that email, websites and mobile devices can and should deliver messages on one-on-one bases more about messaging strategies in the digital age >>>. However ,  research show that this is not being done and the messaging system of the internet and especially hotel and tourism websites is still in broadcast mode, communicating to all and to unknown traveler guests.

Mohammad Gaber of Adobe adds “Leveraging advanced data sources such as contextual and third- and second-party data enhance the quality of personalization. Large swaths of addressable digital/physical experiences remain impersonal.” and he says we need to rethink our messaging strategies in the digital and personal age.Start with understanding the data (as data forms the foundation for being able to personalize in the right way).”

Picture1

 

How Message Personalization in Travel Hospitality Fail to Communicate

Our messaging system tend to overwhelm when they are not personal. In fact most tourism content suffers from being too much when less is actually far more effective. Gaber suggest “In general, first-party, opt-in data from your customer relationship management (CRM) system is the ideal starting point, especially in addressing known customers.”

He also points out personalization has been hampered by privacy concerns, especially with respect to using personal data. 2016 he says may be the year that all this changes as we move along the path of sharing and common rights to information. I find this interesting and look forward to finding out more on rights and issues with  respect to privacy concerns, intrusion and confidentiality.

Messaging is  a big part of the Power Marketing Consultants business coaching program. The website http://powermembers.allcastmarketing.com offers many tips, guides and tutorials on the Psychology of messaging and effective marketing in the age of systematization and automation. All things in balance, we cannot hope to compete today without sales systems and process in place. The All Cast power consultants guides take you step by step thru key aspects of buyer motivation, the sales funnel and continuity automation.

links

More on PersonalazationPsychology triggers that Get more sales and Bookings
Why Less is More
Messaging Strategies of Power Consultants
PowerMarketing Tutorial and Resources

How to Personalize Travel Websites for Independent Travel Brands

How to personalize travel websites for independent travel brands.

Travel brands are challenged to deliver customized experiences across demographics. This article present several technologies that help to deliver a customer-specific experience.

Strategies discussed include re-targeting and ancillary marketing based on the booking information such as room category, number of people, dates, etc. Travel brands can take this data and offer a discounted purchase for a relevant ancillary product immediately after, or even during, the purchase. With this approach the customer can see that they will benefit from a lower price or an enhanced product by booking the product immediately.

Their is more to it than that of course and the report looks at reassurance messaging, mobile technology and website interface technology.

We have covered this also in other post that do a bttter job at look at visual; behavior responsive technology that can create real personalization on the fly see https://marketinghotelsandtourism.com/?s=personalisation

– See more at: http://www.tnooz.com/article/personalize-travel-websites-independent-travel-brands-deep-inventory/#utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=personalize-travel-websites-independent-travel-brands-deep-inventory