Facebook Terms & Your Rights

Dec 19, 2014 | reputation management, Social

Facebook Terms of Service.

The latest policy changes at Facebook now make it clear as day that the own your data..
Below is an extract from https://www.facebook.com/legal/terms

“For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings:

you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). “- Facebook Terms

It goes on to explain what happens when you delete content and when you publish it. But the essence of Facebook rights to your data are expressed above.

So without question they have right to do use the data you provide and to even place advertisements within it. As they did re my article about booking’com.

The real question is ‘is this right and moral” – Its not the way others work, not how Google works and to me it seems wrong that they should insert ads into your posts or so attached to them that it conveys the impression that you are sponsoring the person noted in your post.

You may just be commenting on an issue concerning a brand for example, and in that case you don’t care to have it appear you area fan or supporter or in any way promoting the.

Implications for art and artists

Content ownership and influence by association is a particularly taxing issue for artists and entertainers who may comment on a brand simple to express a point of view and who do not want that to be seen as an endorsement. Brands too need to be respectful of artists and not push products in front of them just to be seen by association and gain subliminal exposure and endorsement.

This is an issue we are beginning to take seriously as brands and artists form alliances and as brands move forward to support artists, and in some cases look for opportunities for association.

Will be writing more on this in the future. Love to hear your opinions and experiences.

A Balanced Respective

To be fair – it is not all bad news and the new terms to clarify what Facebook is doing to help its users take more control of the Facebook experience – see business insider>>>

What do You Think

What do you think of Facebook rights? Should they use your content is a way that suggested you are sponsoring a brand?

ReviewPro & IDeaS Partner for New Revenue Management Solution

Jul 18, 2014 | reputation management, review management

ReviewPro announces partnership with IDeaS Revenue Solutions.

IDeaS Revenue Solution will integrate ReviewPro’s award-winning online reputation score, the Global Review Index™ into its Revenue Management System to help hoteliers maximize best available rates.

IDeaS’ Revenue Management System (RMS) creates a visualization of market position for rate and reputation based on online ratings and reviews.

ReviewPro index adds another layer of information to the Ideas Revenue Management solution, allowing a more comprehensive look at their competitive positioning along with reputation and tactical pricing.

The new model combining price position with reputation aligns and optimizes a hotel’s Best Available Rates (BAR) and correlations between price and reputation for the entire market.

Its a creative move that put ReviewPro into a new genre of image management for hoteliers. Ultimately the new system is aligning reputation with price. and rates management can be aligned to take advantage of strengths and weakness in both areas.

– See more at:
http://hotelmarketing.com/index.php/content/article/reviewpro_announces_partnership_with_ideas_revenue_solutions#sthash.jAzNkPAm.dpuf