Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
5 Psychological Triggers that Get More Sales – SocialTriggers Over the past year, Markhat blogs have covered, in varying degrees, sales funnels, hot button, buying motivators and the many Psychological triggers that drive sales and direct bookings. This article goes a bit more in depth into some of the master key and triggers. If sign up […]
Why less Is more – Skift In this, now famous study by psychologists Sheena Iyengar and Mark Lepper, consumers bought more when offered fewer choices. “With 24 flavors, 60% of the store’s customers stopped to taste test and 3% of the tasters bought jam. With six flavors, 40% of the store’s customers stopped to taste […]
Description of the Visual Marketing Sales Funnel In the age of BiG -Data and automation much of the marketing must be systematized and automated. In this diagram we provide key concepts under each sector of the funnel pyramid along with the tools needed at that stage. 1. Plan Today Marketing must be a cohesive tailored […]
Introducing the NBO – something relevant and timely to revolutionize travel. Tourism is way behind in marketing, when it come to understanding and deploying sales funnel tactic for the digital age. We are still looking at the world of AIDA – getting and creating Awareness, Interest, Desire and Action. The new order is CCIIA Capture, […]
2014 Online Marketing Trends. Great work by Dave Chaffey 2014 Online Marketing Trends from Dave Chaffey We are working on this to take account of the lates marketing tactics to add value to travellers even before they start the planning process. Its not done in Tourism Marketing but highly effective in just about every sector […]
Why less Is more – Skift In this, now famous…
Description of the Visual Marketing Sales Funnel In the age…
Introducing the NBO – something relevant and timely to revolutionize…
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