May 12, 2016 | hospitality business, Marketing, search marketing, SEO
Social media is supplanting search as the go-to source for discovering content, according results of a survey of active online users conducted by Publicis’ Mediavest | Spark unit and BuzzFeed. The study, which was conducted by Forrester Consulting, surveyed 1,500 18- to 55-year-olds, and found social media is replacing search as the dominant means they […]
Feb 5, 2016 | mobile apps, search marketing, SEO
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results. Source: Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant Googles Destination Planner for Mobile Pushed Out Search Not only is traditional search irrelevant – it almost impossible to find it as […]
Jan 15, 2016 | search marketing
vacation rentals Source: Brand term search dominating in travel, SimilarWeb research finds – Travolution.co.uk This chart says it all; Travelers are searching for Brands over hotel keywords now. All top 9 travel related search terms are brands and the leading brand being searched is are the OTAs, with Expedia leading the pack! Top Search Terms […]
Mar 12, 2015 | metasearch, search as media, search marketing, Uncategorized
Google’s Quiet Moves to Dominate Hotel Metasearch – Skift. Summary of Whats new in 2015 1. A few things have been dropped from the 2011 Hotel Finder beta. a. The ability to define a may area (with a mouse or touch) is gone. With it users could draw a circle, square or any rectangular shape […]
Dec 2, 2014 | search marketing, SEO
Google Panda 4.1 – Position². Google is relentless in its effort to rid search of spam and those who try to game the system are being targeted. The problem is that even legitimate sites are getting hurt in the shuffle. Marketers today must understand what Panda, Penguin and Humming bird are looking for and what […]
Sep 26, 2014 | search as media, search marketing, SEO
As a person deeply involved in helping hotels, tourism operators and destinations build lasting brands and sustainable direct business since 1995, and before that as a hotel manager way back in the sixties, I have been around to see all that has happened. It started well with search engines long before Google. All search engines […]
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