Twitter Struggles with Sagging Growth

Is Twitters new Video Autoplay Feature Enought to Keep it Alive- Media Post

Recent research by Forrester shows marketers spending less on Tweets as Twitter struggles with sagging growth. They believe Facebook and other other social media offer better returns As Elliot said. “It seems to have lost touch with marketers.”

Twiiter has now added several new features including its own video service; now we can upload videos direct to Twitter and get superior tracking and ad performance. In its study it found that “Users were 250% more likely to prefer auto-play videos over other viewing methods, including click-to-play, and 14% more likely to recall the videos they saw.” The company also says it will be working with top verification vendors like Nielsen and Moat to give advertisers confidence in their platform.

In tests, Twitter says the auto-play video feature has been well received among users and advertisers. Participating brands saw a 700% increase in completions of Promoted Videos. Now all that is included in the latest tweet options. But analysts say the changes are not enough and conclude that Twitter needs “more fundamental changes in order to survive.”

I still love twitter and my view has not changed since o wrote about #TwiterStayingAlive. Look its the only social site being indexed by Google, that alone is enough to keep it alive!

See more on MediaPost >>>>

Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

Achieving Measurable Results in the Hospitality Industry with Social Media Marketing | Launch&Hustle.

Social is on the agenda for travel in 2015. It was heating up in 2014 and is on fire now. If you offer a unique culture or historical experience it’s time to share the stories that set your hotel apart from others. Storytelling is effective in social media and can increase engagement across all social media networks.

However all of that is lost you cannot measure the results they achieve.

Brett Relander, Founder of Launch & Hustle says “Brands sometimes find that measuring the effectiveness of social media in terms of their overall marketing campaign is somewhat of a challenge. Even so, there are methods that can be used to gauge a social media marketing campaign’s efficacy.”

He goes onto point out that “The first step is to set goals that are both measurable and achievable. If your brand does not set goals, you cannot meet them. Take some time to think about what you hope to accomplish through not just social media but also for each social media network your brand utilizes.”

In the article Brett talks about focus, measuring the right metrics, getting shares, likes and engagement and responses.

see more at

Is Facebook a waste of time for businesses?

Is Facebook a waste of time for businesses?.

Facebook mission is deliver content that users read and to get rid of ‘spammy’ or unrelated information. Facebook has recently changed to its systems to eliminate this kind of information and because of this brands have had an average decline of 44 per cent in customer reach.

As a result, brand pages now reach under 3% of Facebook users.

In this article Gina Lednyak looks at how businesses can find a solution to this? And helps us understand the Facebook algorithm.

For example Gina writes “In August Facebook acknowledged that each user has, on average, 1,500 potential stories to view each time they log in. Now, the latest algorithm changes will prioritise just 300 posts per user. This algorithm is determined by three factors: affinity, meaning how much a user interacts with a page; weight, how valuable a post type is; and decay, or how long a post has been online.”

Read more:

#TwitterStayingAlive – It’s Not Dead and This is Why – Ian R Clayton

I have been reading about the death of Twitter lately and, like Mark Twain might have said; “the roomers about its death are greatly exaggerated”.

Twitter may well be in a transition and yes, its lost some of its relevance in the micro-blogging world which is now adopted by pretty well all the bookmark and social sites. Even Press Releases are asking us for a bite sized summary. We need to remember that Twitter started it all.

I curated an article that listed the 5 points why “Twitter is Dying” there is truth in all 5. But it’s still a powerful web entity and I believe that the community will revive. Personally I use twitter daily – i don’t necessary go to the site online but I do look at my emails from twitter. I look for interesting articles and ideas that are helpful. If I like them I know that someone like me will like them and I share those that relate to my market, travel and tourism, right here on this website.

Its an valuable source of content and much of it is original ideas and sharing. Many of the post you will see in this site were discovered on twitter, and with over a thousand views now each month I think that it is resonating and clearly you are reading this because it has some significance to you. So, I for one, am for #TwitterStayingAlive.

I have to admit that I have not got this tweeting thing fully automated. Automation is great and we cant do without it. BUT, the tools I have tried for Twitter just don’t turn me on. In fact they really turn me Off. So all of my re-tweeting, replies and comments are manual, and for that reason I ma not a very prolific users. Every few days I look at my email and I re-tweet good content manually. I select what to post manually and always have a very personal point of view!

Ok – I know I am a bit old fashioned. I do use Bufferapp to schedule post from this site and it works ok. I do need to upgrade to Buffer pro status and it will work better – I am looking into other options.

Anyway – this is just quick thoughts, must not get carried away.
Love to hear what you think about #TwitterStayingAlive and what tools and automation works etc.

For the record here are 3 things I Like About TWITTER:

1. Great source of relevant content from people you admire
2. Powerful links to site you tweet about (SEO)
3. It forces us to be concise and cuts through too much rambling and noise on the net

AND – It is just the beginning of a fully integrated autonomous intelligent network. Will write about this later!

Google+ looses Its Leader and maybe its way

via Google+ Chief Vic Gundotra Departs –

with the departure of the top man at Google + many are asking So the question is has Google+ lost its ay as well ass its head.

It looks like G+ may not be on the drawing board to play a vital social role as it ws once hoped. With the departure of its top man, many are questioning its real role.

Danny Sullivan, founding editor of Search Engine Land. thinks its not on the map and going underground:

“Google+ is nowhere near being a competitor to Facebook," But it is important that they have managed to build a common identity platform that Google can use across its properties," he said. "Google has always been a collection of [services] and G+ has become this glue that binds them all together."

The Basis of Social Media for Hotel Marketing, Travel and Tourism

The Future of Social Media for Hotel Marketing, Travel and Tourism.

This articles is a beginners guide to social media for travel. Its an interactive channel where the key is interaction and conversation. But, it is also a distribution channel as noted in the video at the end of the article.

Here are the key benefits in Social Media Marketing for travel:

Below we provide a list with the most important benefits of using social media campaigns. Social Media marketing can help you:

-Add new channels to market your property and brand
-Communicate with your prospects, travel shoppers and clients
-Get closer to your prospects and engage them
-Stay in contact with loyal customers and share stories they can pass along.
-Generate buzz around your brand and increase your online reputation and authority
-Distribute the content of your company or organization and promote your blog
-Get more traffic of your website
-Get more backlinks and improve your Page Rank and SEO
-Get feedback from your visitors comments to fine tune your business
-Promote your content at low cost
-Build relationships with industry experts
-Get news and reviews on your industry
-Get and Share reviews of your brand

Also see latest news on Facebook declining numbers and what this means for travel marketing on Fan Pages