This is a vital piece of information on understanding media, publishing and marketing in the digital age. The video explains how to use the various components of the content landscape to create your own travel cloud. It is a new look at how to use your social media network to super-charge your marketing. It it you will learn about the 4 basic components of source. format, media and promotions and how they interactive to help you create a ubiquitous footprint.
Its just beautiful, our mag went live just a few days ago. We published TravellersInsights Barbados Heritage Issue on iPad and the results are phenomenal.
Gearing up for more issues on lifesyles and rum shops in Barbados and have interest in other regions and destination. Dominica Nature Heritage also coming soon.
Its going to be published pretty soon… Its now in final edit and will be available in paperback and kindle shortly. Register now to get advise on publishing date and bonus. Their are a couple of additional bonuses for the pre-launch.
See more details of the book, who it is for and why on Youtube
This article is packed with valuable information. My takeaway today is the surprising fact that both OTAS and Brands have fallen in market share over the last 5 years. See search evolution on moz for details on this.
Onine Travel Agents and Brands loose market share to new Technology
Not surprising when you think about it, there is more competition and more alternatives and both these sectors are not doing that well. First is the brands; we saw recently that travelers find hotel websites boring
We see Expedia loosing market share and we know all OTAs are getting squeezed as they spend more on adverting for marginal returns. In my view the technology for travel planning and bookings is old hat and needs a new approach. VisualBookingsRevolution.com is a case in point, more and more travelers are looking for a better way to search and plan. Visual system are hot but tradition bookings systems are not.
Watch out for the revolution as visual bookings start to revamp the tourism landscape.
Well its early days, but the issue hear is really about the future of search. Its getting a bit frayed if you ask me. Good old G is shying away from organic search in favour of its own integrated services like #HotelFinder, the Carousel and its advertisers. Not great news for consumers at all but dread news for small hotels and tourism operators. See our video why your hotel is not listed in search results) on just how devastating this has become (Embedded at end of this | Also see more on our resources page ).
But search is getting a bit passe anyway and more and more people are seeking out sites like Tripadvisor and even Facebook, not only to find reviews but to get real information that they can trust, it is not an advertisement and has value.
Putting more value into search results is a good thing. And today their are so many ways to add value to information. Search has experimented with becoming more social, making it more relevant and more personal and Google has lead the way in this. But not for much longer Yahoo is catching up and now with Microsoft and Foursquare in talks we might see some big jumps in how search is tailored to travel shoppers.
FourSquare is a mobile check in platform, which means that users check in and foursquare show a map of great things to do as well as special deals that may be offered etc. It works for places you want to go to also.
Of course every tourism operator wants to be on that map, Yes?.. Ok but the big issue with search right now is authenticity. It got so bad that every top dick and harry selling everything from tooth whiteners to suncream pretended to be a local business to get on the map. And that got so hard to manage that Google decided with its Pengiuin 2.0 update that it would trust only the big guys and companies it knows. So that’s why small hotels fell of search.. Now you can climb back and u can find out how in the Free Video Series at Tourism Marketing Machines – Click Here to subscribe
You just have to see this beautiful video. It will fill you with joy and you will be off to Barbados with the kids pretty soon. Its a great example of video marketing in tourism. Its actually part of a series called Distinctively Charming Islands. Well go into depth on that in a future article – Bur check this out on YouTube for more deail on the Barbados Family Holidays Promo.
For more on Video marketing see our content marketing series on Tourism Marketing Machines. Free travel video tutorials and case studies.
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