Royal Caribbean Using Periscope to Sell Millennials – Skift

Royal Caribbean Using Periscope to Sell Millennials – Skift

Royal Caribbean International’s latest brand campaign is aimed at urging millennials to consider cruising. The company’s new “Come Seek” campaign “Maturing millennials in their late 20s and early 30s are looking for great experiences they can brag about on social media,” said Berra. “We want to give a preview of what you can look forward to posting […]

Priceline.com CEO on the Death of Search Engine Optimization – Skift

Priceline.com CEO on the Death of Search Engine Optimization – Skift

Source: Priceline.com CEO on the Death of Search Engine Optimization – Skift In this blog we summaries the proceeding covered in this Skiff article following the Skift Global Forum in Brooklyn. As usual we add our own perspectives and examples. Priceline.com CEO Paul Hennessy sums up what he sees in the Search engine Optimization Marketplace […]

Booking.com Darren Huston on Direct Bookings vs OTAs

Booking.com Darren Huston on Direct Bookings vs OTAs

Darren Huston on Business in Dubai Talks about Direct vs OTA Bookings Booking.Com – “The Cheapest way for Hotels to do Paid Marketing” CEO of Booking.com Darren Huston on Direct Bookings vs OTAs says emphatically that Booking.com is the cheapest way for hotels to market: “First of all, we always pride ourselves on being the […]

Neurological  Science Reticular Activating System & Triggers

Neurological Science Reticular Activating System & Triggers

This video delves into Brain Waves and the Reticular Activating System that determines what one pays attention to or filters out. It’s important to understand this in order to create effective messaging strategies and sales triggers. We call them Hot Buttons. They are Activators – that is, they present something that is familiar, unusual or […]