Oct 23, 2015 | Uncategorized
Royal Caribbean International’s latest brand campaign is aimed at urging millennials to consider cruising. The company’s new “Come Seek” campaign “Maturing millennials in their late 20s and early 30s are looking for great experiences they can brag about on social media,” said Berra. “We want to give a preview of what you can look forward to posting […]
Oct 23, 2015 | Uncategorized
Source: Priceline.com CEO on the Death of Search Engine Optimization – Skift In this blog we summaries the proceeding covered in this Skiff article following the Skift Global Forum in Brooklyn. As usual we add our own perspectives and examples. Priceline.com CEO Paul Hennessy sums up what he sees in the Search engine Optimization Marketplace […]
Oct 23, 2015 | direct bookings, Uncategorized
Darren Huston on Business in Dubai Talks about Direct vs OTA Bookings Booking.Com – “The Cheapest way for Hotels to do Paid Marketing” CEO of Booking.com Darren Huston on Direct Bookings vs OTAs says emphatically that Booking.com is the cheapest way for hotels to market: “First of all, we always pride ourselves on being the […]
Sep 19, 2015 | Uncategorized
This video delves into Brain Waves and the Reticular Activating System that determines what one pays attention to or filters out. It’s important to understand this in order to create effective messaging strategies and sales triggers. We call them Hot Buttons. They are Activators – that is, they present something that is familiar, unusual or […]
Jun 7, 2015 | direct bookings, distribution, OTAs, Uncategorized
Travel Bookers Prefer Hotel Websites A new study by Criteo and PhoCusWright shows that 41% booked using an airline website or app, vs. 26% who used an OTA. The same was true for hotel bookings. Over 33% choose to book via the hotels website or app whereas only 25% booked through an OTA. The trends […]
May 25, 2015 | Marketing Strategies, powermarketing, Uncategorized
Sean Smith articles is great but it is reverse engineered or back-to-front according to the latest insights by the Power Marketing Strategies. Smith puts design first as described by his title ” Why your marketing needs a better design focus“, however Power Marketing says that this is one of the biggest problem with today marketing. […]
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