Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
The new Two Bellmen Millennial Movie by Marriott Content Studio gets over 1.5 million views on YouTube in two weeks. Source: Marriott’s Content Ambitions Grow With New Two Bellmen Movie – Skift This is the second in a series of Marriott’s Tourism Video Marketing Campaign aimed at millennials – the first had 5.1 million views. […]
Travel brands need to do more to elicit an emotional response from consumers and be more memorable, delegates at an Accord half day conference hosted by Google were told. Ruairidh Roberts, industry head at Google Search,says “Travel brands need to do more to elicit an emotional response from consumers and be more memorable” This in […]
Latest Survey Shows Travelers Prefer to Watch videos on Hotel Websites In this survey, by Software Advice, shows that video is very effective and popular with travelers. In fact 51% of leisure travelers, 69% of business travelers and 55% of affluent travelers watch online travel videos and they all prefer to watch the video on […]
Travel Content Takes Off on YouTube – Think with Google. The latest report by Think with Google shows a that two thirds of all U.S. consumers will view online videos when planning a trip. Community-generated content and people stories are popular with travelers but the professional Brand videos, such as Turkish Airlines, Disney Parks & […]
According to McKinsey, big data leaders have 6% higher profits on average. Recognising the potential of big data, Avis Budget embarked on a voyage to become a data-driven business. In this video presentation, Brian Dicker, VP Revenue Analysis & Decision Technology at Avis Budget, discusses how Avis Budget became a market leader in the field […]
Asda's head of social questions effectiveness of traditional media as working with YouTubers is like “PR on steroids” | The Drum. Dominic Burch, head of Asada Supermarkets, explains that it costs £150,000 a day for print advertising, but they have paid out only £100,000 to it YouTubers and has already seen “incredible” results. The supermarket […]
Travel brands need to do more to elicit an emotional…
Latest Survey Shows Travelers Prefer to Watch videos on Hotel…
Travel Content Takes Off on YouTube – Think with Google.…
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