The Case For Video in Tourism Marketing – Videos Travel Far!

May 7, 2014 | video marketing

The Case for Video. Here is selection of studies and articles about the impact of video on #TravelShopping. It covers research bu Google and others. All point to a dramatic increase in bookings after a #TravelShopper views a video. Lights! Camera! Action!! – Videos Travel Far. Google Trends Study Visuals the New Language of Travel […]

How Viral Video Drives Direct Response

Apr 5, 2014 | video marketing

Viral video: How direct marketers can use the internet’s latest profit-building secret – Direct Response Articles. BlendTec Blenders video has been seen over 11 million times, driving sales of the company’s blenders to profits of 10 times this year. Their humorous video series “Will It Blend?” features their blenders mashing items like iPods and video […]

How YouTube Can Generate Brand Authority & Bookings

Apr 5, 2014 | video marketing

How hotels can use YouTube to generate bookings.   We certainly have covered how important Video and YouTube in several articles here, this is a good round up and its current, so its worth reading. Read it at the link above. What we have found with YouTube is that if you set it up correctly […]

5 Best Travel Ads to Watch

Jan 24, 2014 | advertising, advertisng, video marketing

5 Best Travel Ads to Watch This Week – Skift. Which of these 5 video ads do like best? My vote is booking.com – I loved their last ad in 2013 (below) and this one makes me laugh. Its so tongue-in-cheek and silly, yet you get the message that they care. They don’t take themselves […]