Video Marketing Pays Off For Small St. Lucia Apartment Villa Resort

St. Lucia One Bedroom Villa Rentals – The Nook Villa 4, Self Catering Accommodation – YouTube.

Small private apartment villa resort in st. lucia offers One Bedroom vials at very affordable rates – Check it out –

“Owner-Direct Rentals” Wins with Video Marketing

This owner direct rental property undertook an in depth video marketing campaign using video production along with social indexing and press campaigns to get top position in search results. It took some time but it now out-ranks even the tourism authority site for related searches.

Impressive when hotel struggle to get listed with panda and hummingbird and search engines favor top authority sites and OTAs.  Local hotels are failing to get on page 1 of results and many have lost their listing in the last year.

But this case study of a small hospitality operator in St. Lucia shows that sound marketing and video does make a difference.

See the marketing case study 

 

Example:  Video Marketing That Works

OceanFront One Bedroom Villa in St. Lucia are not too common in the Caribbean – Typically villas rent well for families and are more expensive that a hotel room for a single or double occupancy.Mostly holiday villa accommodations work for groups and large families.

Having a small one bedroom unit  close to the water and in a resort complex with amenities like a pool, gardens and a great ocean-view terrace above the cove, available to rent at a reasonable price is quite rare.  Pointing all this out in the video helps get the message across.

Building good information videos that are informative and interesting is just the sort of rich content that helped this small local and privately owned resort get listed on the internet.

Booking Epic Another fantastic ad by Booking’com

▶ Booking.com 2014 TV commercial: "Booking Epic" – YouTube.

I love their ads, they just step out of the mold and dont mind poking fun at anyone including themselves. Going to eat those eggs now!

Kudos to award-winning filmmaker collective Traktor

Filmed in locations in Auckland and Wellington, New Zealand, the jungles and beaches in Bali and in Booking.com accommodation partners.
Media buying by Wieden+Kennedy New York.

Related – Visual Tourism Marketing & Bookings technology

The Visual Web

Visual Travel Marketing

Who’s Going To Shoot Your Video!

MediaPost Publications Who's Going To Shoot Your Corporate Video? 01/06/2014.

The questionshould be, “How good do our videos need to be, in order to achieve our strategic goals?”

Some companies choose to shoot videos themselves and others opt to hire a separate company to handle video production duties. It rather depends on your goals and resources and what type of videos you use and need.

There are several basic types each with their own needs. This artcle gives a good guide to what videos types you need and what they each require in terms of content and camera work.

Measuring Video Campaigns’ Performance

Measuring Video Campaigns’ Performance

Measuring Video Campaigns’ Performance is Tough [New Study] | Position².

Content marketing is now a prime strategy for all marketers and more and more we see visual content being the most effective. So too for video in fact 73% of B2B marketers use video as a content marketing tactic (Content Marketing Institute survey). But the question of how effective it really is is hard to estimate. Read this article to find out more about measuring video impact.

Barbados Launches Magical Family Holidays Video

Barbados Launches Magical Family Holidays Video

Magical Family Holidays


See the YouTube Details on Barbados Family Holidays for More Info

You just have to see this beautiful video. It will fill you with joy and you will be off to Barbados with the kids pretty soon. Its a great example of video marketing in tourism. Its actually part of a series called Distinctively Charming Islands. Well go into depth on that in a future article – Bur check this out on YouTube for more deail on the Barbados Family Holidays Promo.

For more on Video marketing see our content marketing series on Tourism Marketing Machines. Free travel video tutorials and case studies.