TripAdvisor Mobile Strategy: Forget Ads On Those Tiny Screens, Instead Optimize For Clicks And Commissions – Forbes.
Its an interesting and maybe accurate prediction that the advertsing business model will not work on Mobile. To some extend we are seeing it fail even on the d4esktop as travelers just are not click on links, banners and ads like they used to. They want value added. Not a list or an option to go to another site like Booking.com.. They know about them already.
So TA is putting bookings on its own site. The question is “Is that a value adds” The answer is no. Travelers want help in making decisions – like Visual Travel Planning and Visual Bookings technology.
TripAdvisorss CEO Stephen Kaufer believes Instant Booking will help. TA wants to offer the best experience, particularly on the mobile, which accounts for 40 percent TAs traffic today and that is growing. It used to be TAs mission of offer the best trip planning now it is moving to offering both planning and bookings. He says: “On the desk top it is a reasonable experience. It’s what all of our customers have been doing for years and years and years. On the phone it is certainly more painful because you’re clicking off onto someone else’s site and how do you get back? It’s not easy. There’s more friction in the process.”
TAs Booking was launched in May 2014; it will be fully implemented on mobile and partially on desktop early in 2015, TA visitors will still have meta-search options “because booking on TripAdvisor is just one option.”
As Kaufer says” “We have the most lodging choices of anyone , the most reviews to help you select which is the best property for you. We have the best price comparison. And then with Instant Book, we will offer the traveler the ability to finish the booking on TripAdvisor. But hey if you found a better price somewhere else, you are certainly welcome to click on that and book it somewhere else.”
See the article for more details
How Airbnb’s redesign supports the next generation of mobile travelers – Mobile Marketer – Content.
Its always a tradeoff when designing a Responsive Website for Mobile Devices and small screen viewing. On our first iteration we had a headed debate over favoring text over image. In the end Visials won out and that exactly what AirBnb has decided. The redesign reduces the amount of text to put a bigger emphasis on informational visuals, including video, to offer a more personalized experience. It is aimed at mobile-savvy travelers who are looking for a personal connection to the places they visit.
said Jeff Anulewicz, executive director of strategy and analytics at MXM sums it up as: “By reducing the amount of text, using more compelling and informational visuals, including the addition of video, and focusing on lifestyle-oriented content, they are streamlining the most meaningful information and encouraging engagement by showing vs. telling. They are emphasizing that this is not just a replacement for a hotel, but an invite to join a new community of trusted travelers and hosts, to share an experience with a stranger and perhaps, for a moment step into someone else’s life”.
Well We don’t need any argument at all. Its the reason why we build the visualbookingstechnology and reinventing marketing and travel planning as a fully visual experience.
Also see How Visual Platforms are Changing Travel
More on AirBnB see http://www.mobilemarketer.com/cms/news/content/18265.html
via MediaPost Publications How Millennials And Instagram Are Changing Advertising 07/11/2014.
Visual platforms is being touted as the future of marketing.
We covered this in several blogs over the past months. Check
How the brain processes viuals.
| new trend in visual tourism marketing
Visual Marketing sales funnel
Marketers are moving to visual platforms, and with it we are seeing visual information being molded and configured based on behavior responsive design and intelligent systems delivering more emotionally relevant personal information.
This article says “Millennials and Instagram-style imagery are changing the way that advertising looks” But, it is more than that – Read the article then check our coverage to see the visual trends.
Visual Marketing Technology For Tourism Destinations.
Just Launched – new Magazine on Visual Marketing Technology – Featuring Visual Bookings, Visual Travel Planning and the Visual Marketing campaign.
This publication explains the background and details of the breakthrough technology in visual marketing technology for tourism destination. It covers the rapidly expanding role of digital images and visual communications. It show s how travellers stay 5 times longer on a site using this technology and how they convert at double the rate of traditional sales systems. The report includes a proprietary approach to marketing tourism and techniques for enhancing the travel sales funnel.
Register for Free to get invited to join the Visual Bookings revolution CLICK HERE>>>>
Vizify has been acquired by Yahoo!.
In case you missed it – we have been touting the value of the visual web for a while now. It is just that people like images and a picture does say it succinctly if its done right. Vizify is one of those companies that can put anything in pictures even your own tweets if you wan See Selena Larson’s 2013 summary
Wrell Yahoo liked whaht they saw and shares the vision on making the web a more personalized visual experience so they bought them.
Here is what Vizify said about that: “As our conversations progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day.”
Visual are vital in travel and that s why we created the first Visual travel planning and marketing sales funnel for tourism. Check it out on the Barbados Tourism Encyclopedia in Action Here >>> – Just click the options Like Beach, kitchen, eco-friendly etc to get the picture!
Get more at http://visualbookingstechnology.com
2014 Online Marketing Trends.
Great work by Dave Chaffey
We are working on this to take account of the lates marketing tactics to add value to travellers even before they start the planning process. Its not done in Tourism Marketing but highly effective in just about every sector is is aapplied. Whatch out for our EXCLUSIVE stoty on this soon.
In the meantime; to get an idea of where it is going consider realholidys’com dynamic packaging and visual bookings technology. These are a step in the direction of value up front. In the next iteration are laed magnets and trip wires. stay tuned for more.