Digital Hospitality, AKA Predictive Personalization | ClickZ.
There is a fine line to be drawn between using big data to pry into people in order to serve them better. Some don’t mind but a surprising number object to the Big Brother Bid data.
Image courtesy of JWT Intelligence
Yet it is inevitable and its been around for sometime already. In 1999 we launched a dynamic packaging system called Realholidays.com that tracked every click and associated that with personality traits. over time it got surprisingly accurate and some guest were amazed. No one was upset and one changed their marriage date to be able to book the hotel suggested.
But, the issues is bigger now as systems and databases know so much and track us even when we are not aware and certainly not consenting. That can be an invasion of privacy. Just because it can be done dies not mean we have to do It.. Read the article it is food for thought. Click here >>>
At AXSES we work with these issue as we build more relevant systems like Visual Planning and Bookings – merged with dynamic packaging and matchmaker technology developed by Realholidays.com