Disney to restrict travel sellers from buying search terms.
What a lesson for hotel brands who find that their ranking on search results has dropped off of page 1 as OTAs and other vendors bide top dollar for the placement.
The new Disney policy, effective on Jan. 1, 2015 will also add a clause to resellers agreements that restricts travel professionals from using Disney trademarks, trade names and service marks in domains as either the destination URL or as the display URL, or as a subdomain.
Turns out it not the first. Back in 2010, Carnival Corp. prohibited travel agencies from bidding on their trademarks as keywords in online searches. The move was not popular with OTAs and travel sellers who use search engine optimization and buy keywords to improve their search engine results.
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