Lodging Interactive Blog: Don’t Get ‘Scroogled’ By Google’s Latest Keyword Changes.
Google is planning to make “keyword marketing” redundant!
Hotel, Hospitality & Tourism marketer, are wondering what to do to make sure they don’t get “Scroogled.” Its not new and G has been moving to this since 2011. But many hotel websites are built around keyword SEO models and they are going to be effected when this new algorithm rolls out.
Its time to change from words to meaning
G is saying start to be more engaging with content/page centric approach and concentrate on meaning rather that words.
The new algorithm hasn’t yet rolled out to 100% of the web, and it may take several months to fully deploy. But it is time to put your “house in order”.
This article covers what you need to do and how. Read More
Covered in the Book – Marketing Hotels & Tourism Online
I am covering this in some depth in my Book which i expect will be published in November. Get the details about the book and the buyers bonus at Book-Preview on this site