Digging For Detail
Facebook’s relevance score is global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”).
Many factors are analyzed and summed up in one single “ad relevancy metric” with a value of 1 to 10.
Because there are so many different aspects to peoples behavior, a single score does not reveal important variables that influence a purchase opportunity and a buy.
The new approach breaks the score into three new “ad relevance diagnosis” (below). With this new approach Facebook makes Ad reporting more relevant and helpful to advertisers!
- Quality Ranking: How your ad’s perceived quality compared to ads competing for the same audience.
- Engagement Rate Ranking: How your ad’s expected engagement rate compared with ads competing for the same audience.
- Conversion Rate Rank: How your ad’s expected conversion rate compared with ads that had the same optimization goal and competed for the same audience.
In addition, Facebook in overhauling several other tracking system. They include Offers Tracking, Messaging, and Mobile. Get the full story at Impact Latest articles and insights.