Fighting hotel commoditisation in a digital age.

88% of people in the UK will have mobile internet access by 2017. Mobile hotel bookings are now overtaking ‘traditional’ web-based booking,

In This article the case is made that Travel is driving technological change as travelers expect seamless connectivity to content and services and they want it across all platforms. It is also a fact that the tourism product is in jeopardy of being commoditised by heavy reliance on OTAs. The articles points out ways to adjust the marketing mix and profit from changes taking place right now!

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