Most social marketers understanding that their audiences more that the number of fans they have. Their are many attributes that need to be measured in order to get the full picture of your market audience. You need to know who you’re connecting with, what content they like and and how you can build a community for your brand.
This article gives you five ways to focus on the right metrics and add more meaning to your Facebook audience analysis. These are
Who do you reach | Who are Engaed | How to Create the Right Context | Understanding Your Fans Better | Understanding their Viewing Patters