Goodbye Keyword Data: Google Moves Entirely to Secure Search – Search Engine Watch (#SEW).

As Google moves to encrypted search we ask the questions why, what  and how will it effect tourism marketing!

Encrypted searches are those with the https:// urls, they do not pass any details of what the user is searching for (keyword data) through to websites. This means that website owners will not be able to to track users by their keyword searches. They will not know how their keyword marketing is doing. This keyword data has allowed website owners know what is going on in search using web analytics software.

Search engine Watch is keeping an eye on this for us. See SEW Article Here!

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Its another move in the direction of Gs vertical integrated empire. The aim is to move more users to advertising and dilute the ability to rank in organic search. See our notes on the Carousel and  on Why Hotels need to Be Worried about Search

Also see the replay of the how Penguins Authority Bias is causing independent hotels to fall of search. See this below