Google Hummingbird for Hotels: Why You Shouldn't Panic.
The good news about humming bird is that it not going to penalize your site in the way Panda and Penguin was design to do. Instead it look at the intent of the users search and matches that to most relevant sites. Now that what search has always done, you say. True but it is the fine tuning that counts. its the devil in the detail! – To get the entire story read the post at BlueMagnet. And for even more detail on how tp market your tourism business get my book.