Can Google Disrupt The Online Travel Industry? – Business Insider.
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Google is still experimenting with its online travel ventures. It has now licensed Room 77’s hotel booking software. Room 77 is a start-up backed by Expedia (NASDAQ: EXPE) , one of the leading online travel agencies, or OTAs. Room 77 software might be just another of its experiments. This is on the heals of many travel initiative starting with hotel finder some years ago,
Remember Hotel Finder – Well it was just the tip of the future direction of Google Travel.
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