The Importance of Innovative Content in Order to Survive Google.

Travel brands need to think seriously about what Google is doing in Travel. Google is poised to do move in with their products like Hotel Finder and Transit Trip Planner, which has not yet been launched. With these products, Google will be targeting the travel sector directly.

“Google is poised to dominate the market”, says SEO specialist Martin MacDonald, who has been the Inbound Marketing Director of Expedia Affiliate Network. He says that Google’s entry is a challenge for metasearch engines like Kayak, Prontohotel and Trivago.

Google has also been changing the way it list content and the most important move is its crackdown on duplicate content with the Penguin and Panda updates.

Many travel sites have felt the impact and many are now having to produce fresh content on every page and off site just to stay in the game.

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