How Can Hotels Differentiate Themselves Online? | Leonardo.

Laurence Bernstein, Managing Partner, Protean Hospitality Partners, says “The number one thing any hotel can do to differentiate themselves from their competition is to understand the way in which they are experienced by their guests”.

We all experiences things differently. So its wise to focus oh just how different people experience your amenities and the experience you offer, rather than thinking of features and benefits in a standard way. This give is a great opportunity to focus content on niche market, individual interest groups and personality.