How to Write for the Web—Moz Strategy to Increased Engagement

How to Write for the Web

16%  of people will actually read a full blog, and that has been consistent over two decades. It seems we have not learned how to write articles and blogs for Internet users. Dan Petrovic illustrates his approach to creating blogs that will increase engagement. In this article Dan also provides us with tools and tips to help create web readable content. In a nutshell the central point is organizing your content into basic to more advanced in a logical sequence.

But the trick is to give advanced readers to dig deeper at several stages by using hidden text that appears at a click of a button. Its a good article and up to the standards we have to come to expect from MOZ.

 Key Study Findings

The study included 500 people and found that a surprising number just read headlines. Others said “Well, I just skip stuff.” “I don’t have time for reading.” “I mainly scan,”  and just that 16 percent read everything.

Mostly people do not want to stay on a page for long. Often bad bad design and layout turns them off and if they find the article to be too complex or badly written they will quit. And too often some found that the articles were too sales and thus they did not trust it.

Dan Petrovics Principle for Content Creation

Pixabay Image 514998

  •  minimize interruption for  readers.
  • give them quick answers straight in the first paragraph.
  •  support easy scanning of  content.
  • create trust by providing citations and references.
  • provide in-depth content to those want it.
  • enable interactivity.
  • provide personalizatio.
  • provide contextual relevance.


Source: How to Write for the Web—a New Approach for Increased Engagement – Whiteboard Friday – Moz

Video on How to Build your Content Marketing Network

See video blog on Building a Content Publishing Network

Submit a Comment