How Travel Advertisers can Get Results from Social Media Marketing

How travel advertisers can crack the code of social media marketing.

A recent PhoCusWright study found that “90% of travelers are active on social networks: 73% log on daily and 53% use their networks to look for deals (22% travel-related). And they post about their travels, more often while on the road (31%) than when back home (27%).”

BUT social media sites account for less than 4% of inbound traffic to travel websites.

This article looks at ways that Tourism suppliers can increase use of Facebook and twitter to build their brands and get more direct bookings

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