MMarriott Employees may become Content Creators – Skift.

Jay Hamilton, Marriott’s head of digital marketing says “It’s very very important to not outsource your content. They don’t know our people, our culture. It’s not something you can do by having a PR firm to do it for you,” Hamilton told Skift earlier this week.”

That said Mariott is now looking to harness 300,000 employees to become content kings for the brand