Mobile Car Connections Can Mean More Direct Bookings

Connected World magazine | Growth for Cellular Connections in the Car.

Mobie in the car is one of the new options that may change the landscape for cellular M2M connections. Choice Hotels Intl., is partnering with Ford that will let Ford customers to make hands-free hotel reservations from their equipped Ford vehicles. The companies says drivers with access to Ford’s SYNC AppLink can download Choice Hotels’ Android app to search for Choice Hotels and book available rooms using voice commands. A similar iPhone app is in the works.

There are more than 1.5 million vehicles in North America equipped with SYNC AppLink technology and by integrating with Ford’s new apps Choice Hotels 6,300 hotels will be instantly available for booking right in the car.

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