Mobile tipped to account for fifth of online travel bookings by 2015.
Here are the highlights:
-Mobile Bookings in Europe predicted to be 20% of all Online Bookings. (PhoCusWright at FITUR conference in Madrid, Spain)
-Total online bookings will reach an all-time high of 47%
-Euro 126.7 billion spent online across leisure and managed travel (out of total Euro 270.2 billion)
-Supplier-direct accounts for Euro 74.5 billion
-Online travel agencies will have Euro 52.2 billion
– See more at: http://www.tnooz.com/article/mobile-booking-fifth-2015/#sthash.SD9gai46.dpuf
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Interesting to know also that Europe has now passed the US as the most digitally savvy region.
US online penetration estimated to be 43% by 2015, followed by Asia-Pacific with just less than a third of all bookings (31%) online.