Multi-channel marketing in hospitality starts with data management – The Analytic Hospitality Executive.
Strategies for offline data cover guest profile, loyalty program data, online social, mobile, and web channel data in visual, video, audio, text and database format.
This Multi-channel data provides an enormous opportunity for hoteliers to gain new insights about their customers, but integrating data from offline and online channels is not easy: Its not easy to understand the emerging channels for tourism engagement and information and action. a lot of it is now VISUAL first.
“Where should you start? Can you link data from your mobile platform back to your customer relationship management system? Even traditional channels data can be fraught with problems in the form of missing and duplicated data.”
This is a fair overview of some of the issue in managing multi media in multiple channels: