http://searchengineland.com/google-is-now-rolling-out-a-new-interface-for-hotel-finder-225787

Hotel Finder was launched in 2011 and we have seen many upgrades since- The last video we did showed Google becoming more hotel friendly. Now it is looking like just another OTA.

Here is a picture of the new interface:

is hotel finder just another ota

Here is our previous 2015 video on Hotel Finder

In our previous MarkHat.com Update on Hotel Finder, we looked at the inevitable changes in advertising that underlie this move by Google. But adding bookings to hotels finder brings Google into direct competition with its largest customers, the OTAs. Get the details here >>>. The question we ask is that knowing current CPC ads are not the future for advertising is changing into an OTA the right strategy for search?

For more on Advertising see our TraveWatchNews blog Advertising at a Crossroads