In his book On Writing, Stephen King tells says he writes for one reader only — his wife. Hhe doesn’t wonder whether his millions of fans will enjoy his new book. He wonders What will his wife think think about this section?”
Gosh i rather like that advice.. Is it so much easier than trying to imagine who your Advatar is and writing for that person.. Of course it will work and maybe just as well because it’s a real person rather than an imagined one, and you can never know for sure what is in it the mind of someone who only exists as an avatar for your target market.
Good advice at http://www.copyblogger.com/simple-blog-strategy/