Marketing Hotels and Tourism Destinations

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			Bad times for OTA
  
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			Hotel & Tourism Training Video
  
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			POD: Print On Demand For Travel
  
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			Barbados Launches Magical Family Holidays Video
  
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			What a Foursquare and Micrsosoft Merger Might Mean to Tourism
  
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			Travel Booking Websites Loose Out to New Technology
  
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			Marketing Hotels & Tourism Online Book Launch
  
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			MagCast Apps Put Your Mags on Steroids
  
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			Marketing Hotels and Tourism with Your Publishing Cloud - YouTube
  
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Internets Creator Says the Web is Broken | PhocusWire

Mar 27, 2019 | advertising, big data, New & Press

. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel... read more

Personalization’s Impact on Hotels – Insights from PhocusWire Webinar

Mar 20, 2019 | hotel matchmaker, New & Press, personalization

Source: VIDEO: Personalization and its impact on hotels – past, present and future | PhocusWire Kevin May hosted a panel of industry leaders to discuss what personalization for hotels and hospitality is in the current Digital Media. The panel included Charlie Osmond of Triptease, Nancy Rademaker of Nexxworks, Antonio Figueiredo of Salesforce and Gary... read more

A Case of The Blues in Marketing – Colour Psychology

Mar 19, 2019 | colour psychology, Marketing, New & Press

Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries... read more

BMW Website Focus On Content – A Lesson For Tourism

Mar 15, 2019 | content marketing, New & Press

Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift I thought this was a really interesting example of how Content Marketing is becoming a key element for major brands. Reaching New Customers with Special Interests BMW has done that very well for a very long time. Now it is... read more

Facebook Makes Ad Reporting More Relevant

Mar 15, 2019 | advertising, New & Press

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad... read more

Is Google Hotels Competing With Booking Sites? – Search Engine Land

Mar 14, 2019 | New & Press, OTAs

Google Hotels, which used to be Google Hotel Finder and sort of went quite a few years ago, is back. It now is a fully functional set of tools and system that you will find on Kayak, Expedia and Booking.com. But it has some advantages which are integration with Google Maps and Google search... read more

Reality check: Airbnb – Long Way To Go to Become an OTA | PhocusWire

Mar 12, 2019 | bookings, New & Press, OTAs

Source: Reality check: Airbnb still has a long way to go after HotelTonight deal | PhocusWire This is a follow up on the previous News Release on the HotelTonight Airbnb deal . In this followup Max Starkov of HEBS Digital Marketing examines why Airbnb wants to be an OTA, why they may not... read more

Will HotelTonight-Arbnb Disrupt The OTA Marketplace

Mar 11, 2019 | New & Press, OTAs

Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read more

UK Watchdog Reigns-in Misleading Booking Sites

Feb 27, 2019 | bookings, New & Press

In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.” Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties are featured on their sites. Specifically they oppose... read more

Vujaday Barbados Music Festival 2019 New Artists

Feb 23, 2019 | destination marketing, New & Press

The Global Media Agency, The Confluence Group announces the final phase line for the Barbados Music Festival and Safari on April 3rd to 7th 2019. What is considered to be one of the Caribbean’s most innovative musical event, Vujaday Barbados Music Festival has just added 7 more award wining Artists to its 2019 rosta.... read more

How to Optimize Content to Get Featured

Feb 11, 2019 | content marketing, Marketing

We just added a page to the Chapter 3 on Contact Marketing. The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured. If you do it right you... read more

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Marketing Strategies

AccorHotels Travellers Search Hotels by Mood

Apr 3, 2017

AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...

Fascinating Travelers with PersonaHolidays

Jan 20, 2017

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she says...

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