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Lessons From Thomas Cook’s Failure
The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations... read more
How Social Media Changed Hotel Tourism Marketing
52% Travelers Changed Travel Plans recent report by Sprout Social found that 52% of travelers in their study changed their travel plans based on what the learned on social media. It is a prime example of How Social Media Has Changed Tourism, especially as it relates to hotel and travel marketing. A similar study... read more
12 Tips to Make Instagram Promos Buzz
In this Instagram Tutorial “12 Tips to Make Instagram Promos Buzz” you will Learn how to get the most out of your Instagram-promotions. The tutorial reviews case studies of what has worked and not and explains why. PROMOS are a easy way to advertise your post – It can be seen by a large... read more
Instagram Strategies Tapping Influencers in Tourism
This instagram tutorial explain all you need to know about influencers. Several Instagram Strategies Tapping Influencers in Tourism are examined. The specifics of how this applies to marketing hotels and travel are explained in detail. There are Mega influencer, Micro Influencers and right now the trending influencers are Nano-influencer. An article in New York... read more
Hotels Tourism Instagram Marketing Tutorials
powergram | showroom |authority | passion | shoutoutpages | instainfluencers | promos | IGTV & Stories Instagram is hot property for tourism today.This series of Hotels Tourism Instagram Marketing Tutorials will provide a brief video (under 30 seconds) to overview the benefits of Instagram with respect to its major features. The description and notes... read more
Digital Media BookBuyers Bonus Membership Launched
Anyone who buys any of the Books in the Digital Media Series “Marketing Hotels and Tourism” will have access to a wealth of information and resources to help them succeed in the digital age. Free Membership – a Digital Media BookBuyers Bonus The Bonuses include Membership to a network of resources to help market... read more
Digital Media Chapter 4 Bonus – Spreading the Word
Consequently, Chapter 4 Digital Media Review and Bonus is now live here >> Chapter 4 Review and Bonus The new page summarises Chapter 4 and provides more details on social media. The bonus, normally restricted to members and book buyers, is now available to anyone who cares to read it. It includes 7 tips... read more
How Small Travel Brands Personalize Vacations | PhocusWire
Source: How smaller travel brands can ride the personalization wave | PhocusWire In this article Phocuswire does away with all the excuses small hotels and tourism operators face when trying to market in digital media. There are many obstacles, not least of which is the predominance of huge players that dominate the landscape.... read more
Europe’s Copyright Law Will Kill Curation
;’ Europe’s New Copyright Law Will Spook Startups Source: Europe’s New Copyright Law Will Spook Startups The European Union’s GDPR legislation, has had major impact on business as usual in Europe: Many websites have just blocked users as the implication og GDPR could be critical. Instapaper refused to serve even existing users as the... read more
Will Instagram let us shop for travel? | WTM Insights
Source: Will Instagram let us shop for travel? | WTM Insights Instagram Checkout, lets you buy products and services as you browse photo and videos on the instagram, without having to go to another website. It now just for products suach as fashion, make-up and sporting goods. Its aimed at Brands such as Michael... read more
Is Facebook Organic Marketing Dead? : Social Media Examiner
,sSource: Is Facebook Organic Marketing Dead? : Social Media Examiner The answer to the question “Is Facebook Organic Marketing Dead” is Yes and NO. A lot of things that once worked just don’t move the needle anymore. Consider this “that average organic reach is now 1% to 6%.” Not impressive at all. And we... read more
Internets Creator Says the Web is Broken | PhocusWire
. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel... read moreMarketing Strategies
New Book Digital Media Marketing Practical Advice For Hospitality
Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel...
Website Strategy Process Implementation
Amplify Your Brand With a Powerful Website Strategy Bonus examples for Book 1 in the series MarketingHotelsTourismOnline.com Website Strategy Process Implementation is one of the many complimentary reports available as a Bonus to buyers of the book WEBSITE or any of the books in the Marketing Hotels & Tourism series. To get all...
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New York Time Featured Tourism Professional Reveals Winning Strategies
The Book Digital Media by Ian R. Clayton, a New…
SEO & RankBrain – Technology in Transition
SEO & RankBrain Merging Technology and Social Distancing COVID-19…
The Why of Digital Media
The Why of Digital Media explains the who, why, what…
My 2021 Digital Media Reward To Friends
In the spirit on New Year 2021, I am gifting…
Barbados Covid-19 Air Travel Tactics For Safe Vacations
Get details of how Barbados is handling Covid and re-starting…
Global Tourism Reopening Strategies
Plans for the reopening of global tourism vary as to…
Tourism Crisis Post-COVID-19 Now
Digital Media Was a Huge Change – But What’s Next?…
What is Website Strategy Process
The Website Strategy Process is a set of techniques and…
The Keys to Travel Marketing
Keywords as Vital Today as a Decade Ago The first…
Website Marketing Today – Trends and Fatal Mistakes
New Review of WEBSITE A new review has been added…
IGTV Marketing – Maximizing Stories, Highlights, Posts with Video
Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories,…
Your Travel Story on Google News – Case Study
The Story of the Barbados Historic Railway Movie Writing this…
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