Marketing Hotels and Tourism Destinations

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			Bad times for OTA
  
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			Hotel & Tourism Training Video
  
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			POD: Print On Demand For Travel
  
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			Barbados Launches Magical Family Holidays Video
  
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			What a Foursquare and Micrsosoft Merger Might Mean to Tourism
  
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			Travel Booking Websites Loose Out to New Technology
  
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			Marketing Hotels & Tourism Online Book Launch
  
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			MagCast Apps Put Your Mags on Steroids
  
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			Marketing Hotels and Tourism with Your Publishing Cloud - YouTube
  
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How Small Travel Brands Personalize Vacations | PhocusWire

Apr 2, 2019 | Marketing

Source: How smaller travel brands can ride the personalization wave | PhocusWire In this article Phocuswire does away with all the excuses small hotels and tourism operators face when trying to market in digital media. There are many obstacles, not least of which is the predominance of huge players that dominate the landscape.... read more

Europe’s Copyright Law Will Kill Curation

Apr 2, 2019 | content marketing, copyright

;’ Europe’s New Copyright Law Will Spook Startups Source: Europe’s New Copyright Law Will Spook Startups The European Union’s GDPR legislation, has had major impact on business as usual in Europe: Many websites have just blocked users as the implication og GDPR could be critical. Instapaper refused to serve even existing users as the... read more

Internets Creator Says the Web is Broken | PhocusWire

Mar 27, 2019 | advertising, big data, New & Press

. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel... read more

Personalization’s Impact on Hotels – Insights from PhocusWire Webinar

Mar 20, 2019 | hotel matchmaker, New & Press, personalization

Source: VIDEO: Personalization and its impact on hotels – past, present and future | PhocusWire Kevin May hosted a panel of industry leaders to discuss what personalization for hotels and hospitality is in the current Digital Media. The panel included Charlie Osmond of Triptease, Nancy Rademaker of Nexxworks, Antonio Figueiredo of Salesforce and Gary... read more

A Case of The Blues in Marketing – Colour Psychology

Mar 19, 2019 | colour psychology, Marketing, New & Press

Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries... read more

BMW Website Focus On Content – A Lesson For Tourism

Mar 15, 2019 | content marketing, New & Press

Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift BMW Website Focus On Content is a really interesting example of how Website Blogging and Content Marketing is becoming a key element for major brands. Reaching New Customers with Special Interests BMW has done that very well for a very... read more

Facebook Makes Ad Reporting More Relevant

Mar 15, 2019 | advertising, New & Press

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad... read more

Is Google Hotels Competing With Booking Sites? – Search Engine Land

Mar 14, 2019 | New & Press, OTAs

Google Hotels, which used to be Google Hotel Finder and sort of went quite a few years ago, is back. It now is a fully functional set of tools and system that you will find on Kayak, Expedia and Booking.com. But it has some advantages which are integration with Google Maps and Google search... read more

Reality check: Airbnb – Long Way To Go to Become an OTA | PhocusWire

Mar 12, 2019 | bookings, New & Press, OTAs

Source: Reality check: Airbnb still has a long way to go after HotelTonight deal | PhocusWire This is a follow up on the previous News Release on the HotelTonight Airbnb deal . In this followup Max Starkov of HEBS Digital Marketing examines why Airbnb wants to be an OTA, why they may not... read more

Will HotelTonight-Arbnb Disrupt The OTA Marketplace

Mar 11, 2019 | New & Press, OTAs

Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read more

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Marketing Strategies

AccorHotels Travellers Search Hotels by Mood

Apr 3, 2017

AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...

Fascinating Travelers with PersonaHolidays

Jan 20, 2017

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she says...

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