Marriott & Starwood Luxury Brands Travel Personas – Bloomberg

Marriott & Starwood Luxury Brands Travel Personas – Bloomberg

Travel Personas are in vogue as this thought-provoking interview reveals. Marriott & Starwood Luxury Brands Travel Personas include three (3) main Personality types of the Luxury Traveler. They match up well with the latest from PersonaHolidays, which we wrote about recently, as it implemented its personal vacation planner across the Barbados Tourism Encyclopedic website, Barbados.org. […]

The Automation Personalization Divide [INFOGRAPHIC] – Tnooz

The Automation Personalization Divide [INFOGRAPHIC] – Tnooz

The Automation Personalization Divide is causing some to wonder if people matter as systems seem to be taking over Source: The automation and personalisation conundrum [INFOGRAPHIC] – Tnooz The infographics below have an interesting title, don’t you think? Personalization without people: Sounds like a contradiction in terms. In fact, systems today are getting pretty smart […]

Understanding the Sales Booking Funnel in Tourism – EyeforTravel

Distribution, big data, hype and the need for speed | Travel Industry News & Conferences – EyeforTravel. “by understanding the booking funnel in more depth hoteliers can strengthen their distribution”. So says Sascha Hausmann, CEO, Busy Rooms. She goes on to say that Knowing travellers thought process will mean more effective distribution by offering the […]