How to Manage a Busy Content Marketing Campaign

How to Manage a Busy Content Marketing Campaign

In our lastest campaign we have a couple of dozen video, just as many blogs and articles and nearly as many press releases. Now it is getting impossible to manage all of that without an editorial calendar and in my research I found this from coschedule. It does not look like it is what I […]

Viral Content Marketing Tactics to Get More Bookings

Jeff Bullas on Viral Content Marketing Tactic I just launched a Press Release on a article here at MHAT about what is happening with #GoogleTravel. See the Press Release on Newswire.net Here >>>>>> . See the #GoogleTravel Article Here >>>> Based on the feedback and question we are thinking of doing a series of articles […]

Why Content Marketing Fails

7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month. In this blog Neil shares how he lost a pile of leads from a content marketing campaign and explains why that happened and what not to do with content publishing, distribution and sharing. In This case it was a simple issue: He allowed others […]

21 Content Marketing Lessons from The New York Times

21 Content Marketing Lessons from The New York Times – Jeffbullas's Blog. The New York Times, a 150 year old media company steep in the tradition of broadcast media, took a hard look at the fast emerging publishing landscape and have an honest review of itself and its competitors. The review include not only Buzzfeed […]

Marriott Jumps Into the Content Marketing Game – Skift

Marriott Jumps Into the Content Marketing Game – Skift. In 2013, Marriott Hotels partnered with fast company Mashable and Wired to create content for marketing its tourism products. This coincided with Marriott’s $90 million “Travel Brilliantly campaign”. it combined in-house and crowd sourced ideas about how to create the next generation hotel. Content marketing that […]