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Is Google Hotels Competing With Booking Sites? – Search Engine Land
Google Hotels, which used to be Google Hotel Finder and sort of went quite a few years ago, is back. It now is a fully functional set of tools and system that you will find on Kayak, Expedia and Booking.com. But it has some advantages which are integration with Google Maps and Google search... read more
Reality check: Airbnb – Long Way To Go to Become an OTA | PhocusWire
Source: Reality check: Airbnb still has a long way to go after HotelTonight deal | PhocusWire This is a follow up on the previous News Release on the HotelTonight Airbnb deal . In this followup Max Starkov of HEBS Digital Marketing examines why Airbnb wants to be an OTA, why they may not... read more
Will HotelTonight-Arbnb Disrupt The OTA Marketplace
Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read more
UK Watchdog Reigns-in Misleading Booking Sites
In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.” Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties are featured on their sites. Specifically they oppose... read more
Vujaday Barbados Music Festival 2019 New Artists
The Global Media Agency, The Confluence Group announces the final phase line for the Barbados Music Festival and Safari on April 3rd to 7th 2019. What is considered to be one of the Caribbean’s most innovative musical event, Vujaday Barbados Music Festival has just added 7 more award wining Artists to its 2019 rosta.... read more
How to Optimize Content to Get Featured
We just added a page to the Chapter 3 on Contact Marketing. The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured. If you do it right you... read more
Get Your Blogs on Google News
Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news... read moreMarriott’s Tourism Video Marketing Get 1.5 mil Views – Skift
The new Two Bellmen Millennial Movie by Marriott Content Studio gets over 1.5 million views on YouTube in two weeks. Source: Marriott’s Content Ambitions Grow With New Two Bellmen Movie – Skift This is the second in a series of Marriott’s Tourism Video Marketing Campaign aimed at millennials – the first had 5.1 million... read more
What Is Digital Media And Why Does It Matter?
Technology has quite literally changed the entire world, and one area that it has made a huge difference is in how businesses have to market themselves. The days of static information delivery is limited. Marketing is now all about process. Interactive digital processes now replace many old fashioned billboards and fliers. Today, those in... read more
What You Need to Know About Bookmarks
What are Bookmarks? Bookmarks are links from social media accounts like scoop.it and instapaper. The problem is that many don’t get indexed at all and will not help a bit. In this article we will discuss what you need to know about bookmarks. You will learn howto fix the problem to get your bookmarks... read more
How To Present Your Hotel Using Digital Media
Digital media is one of the biggest marketing areas that businesses today can focus their attention on. Today more internet users relying on websites and social media to determine what businesses to trust and use. It’s becoming increasingly important to present your hotel the right way using digital media strategies. In fact Digital Media... read more
How To Make It In The Digital Age
Living in a Digital Age It doesn’t matter what field you work in. The fact is that thanks to the rise of technology, we’re living in a digital age. This means that those who have spent years working in hotels, tourism and hospitality, have to pay attention not only to their property and their... read moreMarketing Strategies
Why hotels should fight back against online mirror marketing
Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page...
It Pays to Book Direct – Marriott
Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...
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Barbados Covid-19 Air Travel Tactics For Safe Vacations
Get details of how Barbados is handling Covid and re-starting…
Global Tourism Reopening Strategies
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Tourism Crisis Post-COVID-19 Now
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What is Website Strategy Process
The Website Strategy Process is a set of techniques and…
The Keys to Travel Marketing
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Website Marketing Today – Trends and Fatal Mistakes
New Review of WEBSITE A new review has been added…
IGTV Marketing – Maximizing Stories, Highlights, Posts with Video
Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories,…
Your Travel Story on Google News – Case Study
The Story of the Barbados Historic Railway Movie Writing this…
Lessons From Thomas Cook’s Failure
The failure of Thomas Cook, a huge travel brand, should…
How Social Media Changed Hotel Tourism Marketing
52% Travelers Changed Travel Plans recent report by Sprout Social…
12 Tips to Make Instagram Promos Buzz
In this Instagram Tutorial “12 Tips to Make Instagram Promos…
Instagram Strategies Tapping Influencers in Tourism
This instagram tutorial explain all you need to know about…
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