Internets Creator Says the Web is Broken | PhocusWire
. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel... read morePersonalization’s Impact on Hotels – Insights from PhocusWire Webinar
Source: VIDEO: Personalization and its impact on hotels – past, present and future | PhocusWire Kevin May hosted a panel of industry leaders to discuss what personalization for hotels and hospitality is in the current Digital Media. The panel included Charlie Osmond of Triptease, Nancy Rademaker of Nexxworks, Antonio Figueiredo of Salesforce and Gary... read moreA Case of The Blues in Marketing – Colour Psychology
Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries... read moreBMW Website Focus On Content – A Lesson For Tourism
Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift BMW Website Focus On Content is a really interesting example of how Website Blogging and Content Marketing is becoming a key element for major brands. Reaching New Customers with Special Interests BMW has done that very well for a very... read moreFacebook Makes Ad Reporting More Relevant
Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad... read moreIs Google Hotels Competing With Booking Sites? – Search Engine Land
Google Hotels, which used to be Google Hotel Finder and sort of went quite a few years ago, is back. It now is a fully functional set of tools and system that you will find on Kayak, Expedia and Booking.com. But it has some advantages which are integration with Google Maps and Google search... read moreReality check: Airbnb – Long Way To Go to Become an OTA | PhocusWire
Source: Reality check: Airbnb still has a long way to go after HotelTonight deal | PhocusWire This is a follow up on the previous News Release on the HotelTonight Airbnb deal . In this followup Max Starkov of HEBS Digital Marketing examines why Airbnb wants to be an OTA, why they may not... read moreWill HotelTonight-Arbnb Disrupt The OTA Marketplace
Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read moreUK Watchdog Reigns-in Misleading Booking Sites
In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.” Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties are featured on their sites. Specifically they oppose... read moreVujaday Barbados Music Festival 2019 New Artists
The Global Media Agency, The Confluence Group announces the final phase line for the Barbados Music Festival and Safari on April 3rd to 7th 2019. What is considered to be one of the Caribbean’s most innovative musical event, Vujaday Barbados Music Festival has just added 7 more award wining Artists to its 2019 rosta.... read moreHow to Optimize Content to Get Featured
We just added a page to the Chapter 3 on Contact Marketing. The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured. If you do it right you... read moreGet Your Blogs on Google News
Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news... read moreMarketing Strategies

AccorHotels Travellers Search Hotels by Mood
AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...
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