Facebook Makes Ad Reporting More Relevant

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is  global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad... read more

Will HotelTonight-Arbnb Disrupt The OTA Marketplace

Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read more

UK Watchdog Reigns-in Misleading Booking Sites

    In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.”  Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties  are featured on their sites. Specifically they oppose... read more

How to Optimize Content to Get Featured

We just added a page to the Chapter 3 on Contact Marketing.   The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured.  If you do it right you... read more

Get Your Blogs on Google News

Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news... read more

What Is Digital Media And Why Does It Matter?

Technology has quite literally changed the entire world, and one area that it has made a huge difference is in how businesses have to market themselves. The days of static information delivery is limited. Marketing is now all about process.  Interactive digital processes now replace many old fashioned billboards and fliers. Today, those in... read more
Marketing Strategies
Fascinating Travelers with PersonaHolidays

Fascinating Travelers with PersonaHolidays

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says...
Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing

Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page...

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