Expedia Tries to Become More Relevant

Expedia plots travel graph, thinks like stock market not supermarket.   Expedia is playing catchup now that Priceline has overtaken its #1 position in the OTA sales category.  They did that by being more relevant and That is what E is now figuring out. In reality OTA do a an ok job at putting options […]

The Future: What Businesses Need to Know

The Future: What Businesses Need to Know. this is a compilation of several presentations about the future. From the future of business, retail, work, Internet, big data, the CEO, Advertising, marketing and Innovation. Huge changes are in-store for us. Business and life is changing at an incredible pace and the pace of change is accelerating. […]

Book Preview Marketing Hotels and Tourism Series

Book Preview Marketing Hotels and Tourism Series

Register |  Table of Contents | Sneak Preview | More>> Book Preview Marketing Hotels and Tourism  Series & Bonus Register for Bonus that will help you implement successful website marketing strategies Register for Book buyers Bonus  at http://MarketingHotelsTourismOnline.com/book-bonus What’s Covered in the Book Table Of Contents — Series 1 WEBSITE Optimization Make your website engage, […]

Global Tourism Reopening Strategies

Global Tourism Reopening Strategies

Plans for the reopening of global tourism vary as to timelines and strategies due to the many different scenarios, level of and control of the virus and options on what are safe and feasible global tourism reopening strategies. This blog reviews informed views and thinking across a wide spectrum of professions and the media. We […]

Lessons From Thomas Cook’s Failure

Lessons From Thomas Cook’s Failure

  The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]

How Social Media Changed Hotel Tourism Marketing

How Social Media Changed Hotel Tourism Marketing

52% Travelers Changed Travel Plans  recent report by Sprout Social found that 52% of travelers in their study changed their travel plans based on what the learned on social media. It is a prime example of How Social Media Has Changed Tourism, especially as it relates to hotel and travel marketing. A similar study by […]