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What You Need to Know About Bookmarks
What are Bookmarks? Bookmarks are links from social media accounts like scoop.it and instapaper. The problem is that many don’t get indexed at all and will not help a bit. In this article we will discuss what you need to know about bookmarks. You will learn howto fix the problem to get your bookmarks... read more
How To Present Your Hotel Using Digital Media
Digital media is one of the biggest marketing areas that businesses today can focus their attention on. Today more internet users relying on websites and social media to determine what businesses to trust and use. It’s becoming increasingly important to present your hotel the right way using digital media strategies. In fact Digital Media... read more
How To Make It In The Digital Age
Living in a Digital Age It doesn’t matter what field you work in. The fact is that thanks to the rise of technology, we’re living in a digital age. This means that those who have spent years working in hotels, tourism and hospitality, have to pay attention not only to their property and their... read more
Travelleisure Features DigitalMedia For Hotels Tourism
Ian R. Claytons book on DigitalMedia for hotels tourism is in the news and featured in Trade magazines like Travel & Leisure and Travel Weekly along with dozens of other top media outlets. The Press Release is picked up by 400 news sites including by Marketers Media, Wall Street Select, Silicon Valley and many... read more
Content Marketing Digital Media Chapter 3
Chapter 3 and 4 of the Book Digital explains how content marketing is one of the most power marketing strategies in marketing hotels and tourism. Content Marketing is largely about story-telling and travel is the one greatest story landscapes. The book cover all the various forms and strategies of content marketing. It reviews video... read more
Perfecting Digital Media FootPrint -Chapter 2
Chapter 2 of the book Digital Media Marketing exposes the pitfalls of your footprint on the Internet. It explains what it is and how it can get corrupted. It also explains how to avoid the common mistakes many people make. As an added you get Bonus for reading this you get a new video... read more
Video Reviews for Each Chapter of Digital Media
We are launching a series of video and new pages to review each of the chapters in the latest book by Ian R. Clayton on Digital Media Marketingg. The First review is of the Introduction which shows why you must have a digital media strategy. Digital Media Advertising is now bigger that TV. ... read more
Digital Media Marketing Book – Driving Traffic to Your Site
Digital Media Marketing Book for Business – Expand Your Horizons Founder of the Most Visited Caribbean travel site in Barbados for 20 years in a row! Best selling author Ian R. Clayton is now sharing valuable insights, tips and resources in his book “Digital Media Marketing” Kindle Version at Amazon at https://www.amazon.com/dp/B07BFFLZKN/ PaperBack Version... read more
New Book Digital Media Marketing Practical Advice For Hospitality
Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel... read more
$20 Million IDB Loan For Barbados Heritage & Culture Tourism
The Inter-American Development Bank (IDB) has approved a $20 Million US loan to help develop “Barbados Heritage & Culture Tourism”. The loan is timely following the UNESCO inclusion of Barbados in its World Heritage Tourism sites. The UNESCO World Heritage designation applies to Barbados’ Bridgetown and Garrison Savannah Area. An area with iconic features... read more
Mood MatchMaker.Travel – The New Frontier For Bookings
Personalization for Every Mood In the last few months there has been great excitement in personalization of the holiday experience with major hotel chains adopting mood matchmaker.Travel personality based pairing. Even the OTAs have moved into the arena – Expedia declared it as the new frontier for travel bookings. AirBnb is testing its own... read more
Rescue Dominica Website Aids People Who Want to Help
Dominica Devasted by Hurricane Maria AidDominica launches Rescue Dominica Website that Aids People Who Want to Help. It is an information site that includes points of contact, aid and funding agencies, latest news and events. It also has a messaging and comment system where users can participate. Caribbean Neighbors to the Rescue Dominica’s Caribbean... read moreMarketing Strategies
It Pays to Book Direct – Marriott
Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...3 reasons your website design needs a better marketing strategy
Sean Smith articles is great but it is reverse engineered or back-to-front according to the latest insights by the Power Marketing Strategies. Smith puts design first as described by his title ” Why your marketing needs a better design focus“, however Power Marketing says that this is one of the biggest problem with today...
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SEO & RankBrain – Technology in Transition
SEO & RankBrain Merging Technology and Social Distancing COVID-19…
The Why of Digital Media
The Why of Digital Media explains the who, why, what…
My 2021 Digital Media Reward To Friends
In the spirit on New Year 2021, I am gifting…
Barbados Covid-19 Air Travel Tactics For Safe Vacations
Get details of how Barbados is handling Covid and re-starting…
Global Tourism Reopening Strategies
Plans for the reopening of global tourism vary as to…
Tourism Crisis Post-COVID-19 Now
Digital Media Was a Huge Change – But What’s Next?…
What is Website Strategy Process
The Website Strategy Process is a set of techniques and…
The Keys to Travel Marketing
Keywords as Vital Today as a Decade Ago The first…
Website Marketing Today – Trends and Fatal Mistakes
New Review of WEBSITE A new review has been added…
IGTV Marketing – Maximizing Stories, Highlights, Posts with Video
Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories,…
Your Travel Story on Google News – Case Study
The Story of the Barbados Historic Railway Movie Writing this…
Lessons From Thomas Cook’s Failure
The failure of Thomas Cook, a huge travel brand, should…
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