Priceline CMO eyes bigger role in on-property purchases via mobile – Q&A – Mobile Commerce Daily

Asto OTAs future here is what Brett Keller, chief marketing officer of Priceline, Norwalk, CT. had to say:

A better way to book

“You can think of things like making a rebooking process exceptionally seamless and easy through your mobile device. You can think of things like adding a night to your stay, adding a room to your reservation, adding a second rental car — those are things that you can do now, but they aren’t as seamless or as quick and easy that we’d like them to be.”

Enhance the guest experience

“Then once you’re in the travel experience itself, things like checking in at the hotel, things like making purchases at the property, things like unlocking doors, unlocking cars. You can do those types of things today, but on a very limited basis and they’re not broadly distributed to the consumer masses.”

“We’ve got to connect that transaction to our partners and suppliers and those connections are going to be important to make that a seamless experience for the consumer all the way through travel.”

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